Mandeep Malhotra has joined Kho Kho Federation of India as their new Chief Marketing Officer (CMO).
In his new role, he will oversee the marketing strategy for India’s first Kho Kho World Cup 2025. His responsibilities include collaborating with cross-functional teams to create innovative campaigns that promote the event on a global scale and leveraging data-driven tactics to boost awareness and drive growth.
Malhotra was the Founder and CEO of Srishti Media. Earlier, he was associated with The Social Street as Founding Partner and CEO, between June 2015 and August 2020.
Between January 2009 and May 2015, Malhotra served as Executive Director and President at DD Mudra Group. Before that, he served as President at Ogilvy, from January 2002 to December 2008.