House of Hiranandani has launched its new brand campaign, celebrating the legacy of luxury living and new urbanism. Focusing around the campaign theme of ‘Glorious Next’ under the pillars of “Makers of Luxury Living” and “Creators of Architectural Brilliance”, this campaign brings together stories that define House of Hiranandani’s passion for innovative urbanisation.
Through outdoor hoardings, digital activations, digital hoardings, and influencer-led social media engagements, the campaign is designed to connect with the audience of the Mumbai Metropolitan region.
As per the brand, with a mix of visual storytelling and influencer collaborations, the campaign talks about the brand’s architectural brilliance and holistic approach to community development.
For the highlight of this campaign, an exclusive brand video was created, characterised by architectural sophistication, holistic community building, and sustainability as core values. This is at the core of visual storytelling with the integrated living approach offered by the House of Hiranandani, promising a commitment to elevating the urban lifestyle through thoughtful design and planning.
The social media campaign supports outdoor communications by House of Hiranandani. Sepia-toned images that evoke architectural craftsmanship and legacy were displayed across outdoor and digital platforms so that there is a sense of consistent messaging from a billboard to a mobile screen.
The campaign also includes targeted print ads, digital amplification through SMS, WhatsApp, and email, and video content portraying the legacy of the brand towards future developments. The campaign’s strategic deployment builds anticipation while reinforcing the brand’s role in the region’s urban landscape.
The influencer-led activation has been designed to create high audience engagement, with a projected reach of approximately 25 million users across digital platforms, enhancing brand recall.
The five A-list influencers, in particular, were sent exclusive challenge boxes to spark unique and engaging “unboxing content” highlighting the brand’s heritage and luxurious experience, the brand stated.
House of Hiranandani’s activation, inviting 24 influencers, from A-listers to micro and nano creators across luxury, lifestyle, fashion, art, and culinary spaces. In this creator-to-creator activation, each influencer takes on a unique challenge: to craft content inspired by the brand’s signature burgundy and gold brand colours, drawing further inspiration from its renowned neoclassical architecture, lush green spaces, and vibrant sense of community living.
Speaking about the development, Prashin Jhobalia, Chief Marketing Officer (CMO), House of Hiranandani, said, “We wanted to create a campaign that reflects our architectural philosophy and resonates with today’s audience across platforms. The campaign is about showcasing the brand’s legacy while inviting people to engage with our vision of community-centred, luxurious living spaces. Collaborating with influencers has added a dynamic layer, allowing for genuine engagement and storytelling that aligns with our brand identity.”
“Through such associations, we are able to capture the aesthetics and essence of House of Hiranandani in a very interactive and authentic way. Each influencer’s interpretation gives you a fresh view of the brand,” Jhobalia added.
