One of the leading platforms under Collective Artists Network’s (CLAN) which is known for connecting influencers and brands- Big Bang Social has enabled a first-of-its-kind partnership between Harun Robert aka Rob and NOOE, a premium design brand producing desk essentials, stationery and everyday carry products.
As part of this partnership, Rob, the creator and host of an award-winning TV show who quickly became a household name and amassed an audience for his innovative DIY projects and contagious enthusiasm who has now turned an investor and newly appointed Chief Community Officer at NOOE, will be responsible for spearheading the brand’s community and content strategy over the next five years.
As per CLAN, this collaboration represents a monumental shift in how creators can engage with brands- not only as content creators but also as investors and key strategic partners.
“This innovative strategy is poised to inspire more startups and investors to think outside the box. It speaks to the future of investment opportunities for creators and empowering them to take on dual roles- both as investors and ambassadors- Big Bang Social is setting a new precedent for collaboration in the industry,” the company mentioned in a press note.
Commenting on making his investment and joining NOOE as CCO, Rob said, “NOOE’s dedication to both quality and creativity really resonates with me. This isn’t just about creating content; it’s about being involved at a deeper level, helping shape the brand’s story and building a community that shares our love for thoughtful design. I’m looking forward to working with the team at NOOE and exploring how we can bring something special to people who value creativity as much as we do.”
To this, Piyush Suri, Co-founder and CEO, NOOE added, “Having Rob join us feels like the perfect match. His vision, combined with his passion for art and design, aligns seamlessly with what we stand for at NOOE. We’re excited about the potential of this partnership to elevate our brand and create a stronger, more personal connection with our customers.”
Furthermore, Dhruv Chitgopekar, Co-founder, Collective Artists Network, also said, “Facilitating a collaboration like this, where a creator takes on such a meaningful marketing and community-building role, is exactly what we strive for at Big Bang Social. Rob’s partnership with NOOE is an exciting step in reimagining how creators and brands work together. We believe this collaboration will grow Rob’s engagement with his community and NOOE’s growth on all relevant brand metrics. This sets the stage for more cutting-edge collaborations that push growth for forward-thinking D2C brands.”
