Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

EGF Teams Up With MIB To Bring ‘CityQuest: Shades Of Bharat’, Blending Educational Experience With Gameplay

MM Desk by MM Desk
October 28, 2024
in Media
A A
EGF Teams Up With MIB To Bring ‘CityQuest: Shades Of Bharat’, Blending Educational Experience With Gameplay

The E-Gaming Federation (EGF), a skill-gaming industry body, has announced the launch of ‘CityQuest: Shades of Bharat’, a custom-made online educational game in partnership with the Ministry of Information and Broadcasting (MIB) as part of the “Create in India Challenge” for WAVES 2025.

Launched by Anuraag Saxena, CEO, EGF the innovative game is designed to celebrate and educate players about Bharat’s diverse urban landscape and development.

Powered by Games24x7, a user-centric, scientific, and innovative online skill-gaming platform, the game is aligned with Prime Minister Narendra Modi’s vision around urban planning determining the fate of the cities in Amrit Kaal.

Furthermore, the game transforms the classic trump card game into an engaging platform that showcases the unique attributes of Viksit Bharat and Bhartiya cities, from cleanliness and infrastructure to healthcare and education.

Drawing on data from the NITI Aayog’s monitoring tool, the parameters for 56 Indian city cards reflect key urban indicators from the government’s official SDG Urban Index (2021). The game uses accurate, government-sourced data to promote SDG localisation and track urban progress through 77 indicators across 15 Sustainable Development Goals (SDGs).

The ‘CityQuest’ game will engage in a single-player format where players compete against a computer opponent using a deck of city cards. Each card features six parameters, allowing players to compare cities based on various statistics, such as the Hunger Index, Good Health and Well-being, and Gender Equality.

Moreover, it will feature both national and city-specific leaderboards, fostering healthy competition among players and encouraging participation from various regions. Players can sign up for their home city, creating a sense of community and local pride.

The nationwide competition will recognise outstanding players with prizes across multiple categories, including individual winners from different regions and special categories for Divyang and Armed Forces members. The initiative will also have city-based awards for the top two cities based on participation and scores.

Speaking about the development, Ashwini Vaishnaw, Minister for Information and Broadcasting, said, “WAVES Summit represents the input, while the International Film Festival of India (IFFI) is the output. The convergence of input and output will establish Goa as a major hub for creativity and talent, solidifying its position as a beacon for innovation and artistic growth.”.

Further, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, said, “Create in India Challenge Season 1 is an exciting initiative that will feature 25 challenges leading up to the World Audio Visual and Entertainment Summit (WAVES). This initiative is a significant milestone in our ongoing mission to nurture and elevate India’s creative ecosystem. It aligns seamlessly with our Hon’ble Prime Minister’s vision of “Create in India, Create for the World”. The Create in India challenge is a platform to identify and nurture the next generation of storytellers, creators, and innovators, and in the future deal with the future media and entertainment enterprises in our country. These 25 meticulously curated challenges, all done in collaboration with the industry associations, will act as a catalyst for collaboration, learnings, and growth. To all the aspiring creators, innovators, and experts, we encourage you to seize this opportunity with both hands. Your ideas, passion, and talent are the future of our industry.”

Speaking on the occasion, Saxena said, “Gaming has the unique potential to be a powerful tool for education and social good. We are harnessing the engaging nature of games to educate Indians about urban development and societal challenges. City Quest is not just a game- it’s a bridge to understanding and celebrating the vibrant tapestry of urban Bharat. Through interactive play, data is turned into knowledge, and competition turns into appreciation. I request the youth to join us in championing the brilliance of our cities and promoting a game that celebrates Bharat’s Vikas journey.”

Related Posts

Diljit Dosanjh-Starrer 'Satluj' Withdrawn From ZEE5 India Within 48 Hours Of Release
Media

Diljit Dosanjh-Starrer ‘Satluj’ Withdrawn From ZEE5 India Within 48 Hours Of Release

by MM Desk
July 6, 2026

Actor-singer Diljit Dosanjh's much-awaited film Satluj has been taken down from ZEE5 in India just two days after its release...

Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads
Media

Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads

by MM Desk
July 3, 2026

IT Minister Ashwini Vaishnaw has directed officials in the Ministry of Electronics and Information Technology (MeitY) to summon Meta over...

Latest

Advertising Veteran & Former Grey India CEO Jishnu Sen Passes Away

Advertising Veteran & Former Grey India CEO Jishnu Sen Passes Away

July 6, 2026
How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

July 6, 2026
Diljit Dosanjh-Starrer 'Satluj' Withdrawn From ZEE5 India Within 48 Hours Of Release

Diljit Dosanjh-Starrer ‘Satluj’ Withdrawn From ZEE5 India Within 48 Hours Of Release

July 6, 2026
Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

July 6, 2026
Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads

Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads

July 3, 2026
Rivalry, Recovery & Relatability Drove This Week's Top Brand Campaigns

Rivalry, Recovery & Relatability Drove This Week’s Top Brand Campaigns

July 3, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.