ITC Sunfeast Fantastik! has introduced Sunfeast Fantastik! 4D coated wafer and signed up South Indian actress Sreeleela and Bollywood actor Siddhant Chaturvedi as brand ambassadors.
In line with the new product launch, Sunfeast Fantastik! has also unveiled its latest TVC commercial- #RaiseTheBar campaign, featuring the brand ambassadors. The TVC adopts a captivating approach, presenting Sunfeast Fantastik! 4D as the ultimate indulgence that “speaks for itself” through its delicious and distinctive layers.
This product is targeted at Gen Z consumers, who seek excitement and are looking for unique and new experiences in their snacking choices. With new brand ambassadors, spearheading the campaign, Fantastik! is aiming to further strengthen its position. Sunfeast Fantastik! 4D underscores ITC’s commitment to making a strong impact in the coated wafers segment.
Watch the campaign here:
Speaking about her collaboration, Sreeleela said, “I am thrilled to be a part of Sunfeast Fantastik! 4D campaign. This indulgent product is a game-changer. The four layers come together to create a delightful treat which is absolutely irresistible. Can’t wait for all of you to try it and love it as much as I do.”
Commenting on his association, Chaturvedi said, “I’m really happy to be the face of Sunfeast Fantastik! 4D. It’s a fun and unique product that brings together so many layers of flavour. I love how it pushes the boundaries in the coated wafer space, and I’m excited for everyone to try it and enjoy the experience!”
Speaking about the launch, Rohit Dogra, Chief Operating Officer, Chocolates, Coffee and Confectionery, ITC, said, “We are delighted to introduce India’s first 4D bar to the market. Sunfeast Fantastik! 4D is designed to offer a fun and indulgent experience with its unique combination of four layers – crispy wafer, soft caramel, rich milk choco and roasted peanuts. Our new TVC with Chaturvedi and Sreeleela perfectly captures the spirit of the product- simple, bold and irresistibly delicious. We are confident that this launch will resonate with our target audience of Gen Z consumers and ‘raise the bar’ for snacking in India.”
Commenting on the creative journey for the brand, M. Damodaran, President and Branch Head, FCB Ulka Bangalore, said, “ITC has always been a pioneer when it comes to superior product experience and innovation for them has been at the core of everything they do. Sunfeast Fantastik! 4D is no different. This one-of-a-kind product has pushed the boundaries with 4 fantastic layers of peanuts, milk choco, wafer and caramel, and is raising the bar of the coated wafers category. We feel Sunfeast Fantastik! 4D represents our audience also who are always looking to raise the bar in everything they do, and who better to bring this thought to life than Chaturvedi and Sreeleela- two people who have so effortlessly raised the bar in every step of the way in their career.”
