Olixir Oils, a cold-pressed oil brand from NK Proteins, has expanded its wellness portfolio with the launch of four new products- Hair Growth Oil, Hair Nourishing Oil, Complete Hair Care Oil, and Face Oil.
As per the company, this move aims to position it to capitalise on India’s wellness and personal care sector, which is projected to reach $20 billion by 2025, growing at a compound annual growth rate (CAGR) of 15%, according to industry reports.
The global shift towards clean beauty has led to an 18% annual growth in natural personal care products, as consumers increasingly seek transparency, sustainability, and effectiveness in their routines.
The new products reflect Olixir Oils’ commitment to offering high-quality cold-pressed oils rooted in natural ingredients. Formulated with essential oils like Bergamot, Ylang-Ylang, Primrose, Rose, Rosemary, and Lavender, as well as cold-pressed oils like Moringa, Coconut, and Castor. Each product is designed to support hair and skin care, using the best of nature’s resources.
Moringa is a highly valued natural ingredient rich in essential vitamins, antioxidants, and fatty acids that nourish and revitalise hair and skin. Its antimicrobial and anti-inflammatory properties make Moringa Oil a powerhouse for hair care, soothing the scalp and combating dandruff.
The new Hair Growth Oil combines Castor Oil, Moringa Oil, and Ylang-Ylang Oil to promote growth and improve scalp health. The Hair Nourishing Oil features Coconut Oil, Moringa Oil, and Bergamot Oil for hydration and anti-ageing benefits. Additionally, the Complete Hair Care Oil offers comprehensive care for dry hair, while the Moringa Primrose Face Oil provides deep hydration and improves skin tone.
Speaking about the launch, Priyanshi Patel, Founder, Olixir Oils, said, “Our goal is to elevate everyday self-care routines by providing premium products that are inspired by tradition and rooted in purity. With this new wellness line, we have combined our expertise in crafting cold-pressed oils to create a range that consumers can trust for their hair and skin health. We believe in offering products that are natural, effective, and provide holistic benefits.”
