Allied Blenders and Distillers (ABDL), a spirits company, has roped in Bollywood actor Ranveer Singh, as an equity partner in a new business venture to offer a portfolio of premium
brands.
As per the company, Singh, apart from being a powerhouse of talent in the entertainment realm,
has emerged as a dynamic entrepreneur with his foresight, acumen, and ability to push the
envelope with strategic partnerships and investments.
As a result, to expand his portfolio, he is all set to reshape the brand’s identity and unlock a new dimension of growth as he steps into this groundbreaking partnership with ABDL.
The creation of the new business venture would mark a strategic move for the company, allowing the new venture to focus on luxury spirits while retaining the existing core brands in ABDL.
Furthermore, this business venture in partnership with Singh will ensure quicker decision-making, nimble adaptation to market trends, and specialised marketing expertise for the luxury segments. And in doing so, ABDL will also separate its mass-market products from its luxury offerings, elevating
the value of each.
With Indians drinking better and trending to luxury products, this business is set to make a
significant impact, the company mentioned whilst announcing that the entity will launch its brands, partner with promising Indian start-ups, work with major international brands, and use the strong ABDL sales and manufacturing networks with clear go-to-market strategies.
Speaking on the development, Singh, said, “I am delighted to partner with Allied Blenders and
Distillers’s unique initiative. This venture is not just about creating and offering premium and
luxury spirits, but equally about realising the aspirations of the Indian consumer. We’re blending world-class products, sourcing, and craftsmanship with rich, vibrant flavours of India, creating experiences that speak to people.”
Additionally, Alok Gupta, Managing Director, Allied Blenders and Distillers, stated, “At ABDL, we have believed in the power of innovation. This new venture, with a major impact personality like Ranveer Singh, represents our commitment to bring together simply the best. With him as our business partner and a creative mentor, we are confident that our luxury products will
resonate with consumers.”
