Vivek Srivastava, previously the Head of Growth and Business Management at Prime Video India, has now joined Reliance-backed JioCinema as EVP and Business Head- JioCinema Hindi Entertainment.
He took to LinkedIn to announce the same and mentioned, “Exactly 10 years later, I’m thrilled to return to the company that shaped my professional journey. Stepping into the role of EVP and Business Head – JioCinema Hindi Entertainment at Viacom18, joining a team that thrives on creativity, innovation, and a passion for delivering exceptional content.”
He joined Amazon in February 2022 as Head of Prime Video Channels India, a role he held for over two years until June 2024 before his elevation in the Company.
Between October 2014 and January 2022, he was associated with Times Network as its President- Digital and Broadcast.
In his previous stint with Viacom8 Media, Srivastava served as Head- Digital and Commercial COLORS, from January 2008 to September 2014.
Before that, he worked at TAM Media Research as Director- S Group, from June 2004 to December 2007.
In the past, he was associated with IMRB International (Kantar) as Research Associate and held the position for over one year, until August 2002.
