Siyaram’s, a fabric manufacturer company, has roped in actor Ranbir Kapoor as its new brand ambassador. This collaboration is a part of the company’s efforts to enhance its appeal among younger consumers and boost brand recognition in an increasingly competitive market.
According to the brand, the actor, known for his versatile roles and contemporary style, perfectly embodies the brand’s vision of merging tradition with modern fashion trends. By aligning with Kapoor’s dynamic persona, Siyaram’s is poised to strengthen its presence in the fashion industry, resonating with discerning customers who seek contemporary elegance.
Ramesh Poddar, Siyaram’s Chairman and Managing Director, said, “We are very excited to welcome Ranbir Kapoor to Siyaram’s family. Signing Ranbir goes beyond a mere celebrity endorsement. While his star power is undeniable, what truly drew us to Ranbir was his genuine persona and the effortless style he embodies. Ranbir’s personality impressively reflects the values of timeless elegance, unwavering confidence, and a commitment to staying ahead of the times. This collaboration will create a powerful connection with our target audience and propel the brand toward new horizons. Together, we look forward to crafting a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights.”
Kapoor said, “I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favorite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true. It’s truly a nostalgic homecoming and an honor for me to be the new face of Siyaram’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations.”
