Mona Jain, the Chief Revenue Officer (CRO) at Zee Media, will be stepping down from her role, according to media reports.
At the time of filing this story, Marketing Mind reached out to Zee Media but had not received a response.
Jain, a veteran media professional, joined Zee Media Corporation as CRO in March 2023. In this role, she was responsible for various things including, revenue mandate for Zee News Media Corporation, both for linear and digital. She also oversaw branded content led pitches to advertisers which are contextual and relevant to their category.
She managed a diverse portfolio of news channels, each catering to distinct geographies and audience types, which required a tailored strategic approach for revenue generation.
Before this, she served as ABP Network‘s CRO from November 2019 to March 2023. Previously, she was associated with Zee Entertainment Enterprises as Executive Vice President from 2014 to 2016. Later, she was elevated to Executive Vice President from March 2014 to March 2023.
Between February 1997 to April 2001, Jain served as Mudra Communications‘ Media Director. Prior to that, she worked as Media Group Head at Contract Advertising India from February 1993 to February 1997.
Before that, between November 1989 and February 1993, Jain was associated with Hindustan Thompson Associates as Media Planner.
