Pallavi Patil has rejoined Madison Media, a unit of Madison World, as Vice President – Insights and Strategy. In her new role, she will report to Vikram Sakhuja, Group CEO of Madison Media and OOH.
She previously spent six years at Madison and has also worked with companies such as Kinetic Worldwide, Nielsen, and Kantar TNS. In her first stint with the agency, she joined as National Director Planning and Strategy, Madison OOH in January 2018. Later, she was elevated to GM Strategy, Madison OOH and served that role from December 2020 to February 2022. Later, she was promoted to AVP, Strategy, a role she served from February 2022 to July 2023.
Before rejoining Madison, Pallavi was associated with Dentsu – Posterscope where she handled brands like Heinz, UTI Mutual Fund, Citibank, Vodafone Idea, MTS, Cadbury, Tata Motors, Audi, Levi’s, Samsung, Diageo and Google. She joined the company in July 2023 as Vice President Strategy at Posterscope.
Earlier, she worked with Kinetic Worldwide as Senior Director – Planning and Strategy from August 2011 to December 2016. Between September 2010 and August 2011, Patil served as Associate Project Director at Kantar TNS. Before this, she was associated with Nielsen as Senior Executive from December 2006 to August 2010.
Prior to that, Patil worked as Executive Officer at Confederation of Indian Industry from July 2005 to December 2006. In the past, she was also associated with Force Motors as Senior Marketing Executive from February 2004 to July 2005.
Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”
Pallavi Patil, VP – Insights & Strategy, remarked, “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.
