The brand and communications solutions group- Quotient Ventures which owns agency brands- Tilt Brand Solutions and Vector Brand Solutions has elevated Adarsh Atal to serve the role of Group Chief Creative Officer.
With this development in place, he now joins Joseph George, Group Chairman and CEO; Hari Krishnan, Group Chief Business Officer; Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new Management Team.
Prior to the promotion, Atal served the role of Chief Creative Officer at Tilt Brand Solutions. In fact, he has been associated with the agency since its inception, i.e- for the past five-and-a-half years.
He joined Tilt Brand Solutions as Director- Creative and Content in February 2019 and was elevated to the role of Senior Director- Creative and Content in April 2020, Executive Director- Creative in April 2022 and CCO in May 2023.
Before this, Atal was associated with MullenLowe Lintas Group for close to nine years during which time he served across a slew of roles including that of Copywriter, Creative Director and Unit Creative Director.
Commenting on his new role at the company, Atal, Group Chief Creative Officer, Quotient Ventures, said, “The last 6 years have been an absolutely delightful journey for us at Quotient. We have created together, won together, stumbled together, grown together. Now, we take all the learnings from the last few years and enter this exciting new phase for Quotient. I am thrilled to be playing my part in making sure this stupendously talented team and their magical work gets all that they deserve.”
To this, George, Group Chairman and CEO, Quotient Ventures, said, “This is a pivotal moment for us as we embark on the 2nd leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”
