Recognising that brands often face the challenge of maintaining a unified narrative while managing multiple agencies, Zoo Media, an Indian agency network and international agency DCMN have teamed up to deliver seamless integrated marketing solutions, combining both of their offline and digital strengths to drive business growth of brands.
As per the agencies, one of the primary motivations behind this partnership is the need for a consistent and cohesive marketing strategy that spans both offline and online platforms. Therefore, with this partnership in place, the two will offer a streamlined solution to advertisers and ensure that their brand messaging remains consistent and impactful across all channels.
In addition, with DCMN’s proprietary technology featuring advanced tools for measuring the impact of offline campaigns at a CPX level, media buying, campaign optimization, and real-time reporting that will now be accessible to Zoo Media’s extensive client base across the Indian subcontinent.
As a result of this strategic alliance between Zoo Media and DCMN, brands will be provided with technological advantage that will enable them to access advanced marketing tools, enhance the efficiency and effectiveness of their campaigns and receive service and strategic insight to the highest standards via a comprehensive and unified solution that bridges the gap between offline and online marketing.
Commenting on the development, Suveer Bajaj, Co-Founder, Zoo Media Network, said, “Traditional and digital marketing have often operated in silos, and our partnership with DCMN is set to change that. By integrating the widespread reach of television with the efficacy of digital platforms, we are in a unique position to challenge mainline agencies and offer brands a cohesive and comprehensive marketing strategy. I am confident that this strategic approach will drive significant results and set a new standard in the Indian marketing landscape.”
“Zoo’s global growth objective is to expand into North America, Europe, The Middle East and South East Asia; and this partnership is aligned with our goals. By establishing a strategic presence in Europe, we’re laying the groundwork for broader expansion. I firmly believe that the success of this collaboration will lay the groundwork for future alliances across the globe,” he added.
To this, Bindu Balakrishnan, Country Head- India, DCMN, also mentioned, “We are quite excited about our partnership with Zoo Media. After 8 years of operations in India, mainly focussed on Offline media, we are looking at expanding our capabilities and offerings. In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo’s immense experience and specialized tools in digital marketing with DCMN’s data-driven approach, experience and advanced tracking tools for offline media, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level in a transparent, ROI-driven way.”
