Following a multi-agency pitch, Dentsu Creative Webchutney has won the digital mandate for Godrej Professional- the professional hair brand from Godrej Consumer Products (GCPL).
As part of the mandate win, the agency will lead the digital marketing strategy and execute innovative campaigns for Godrej Professional and service the account from its Mumbai office.
Leveraging its expertise in data, technology, and advanced marketing, the agency will deliver digital solutions and brand engagements with an aim to establish Godrej Professional as the preferred choice of brand in salons, driving growth and enhancing consumer loyalty.
Most recently, Dentsu Creative India had reimagined its creative business to align with the evolving needs of its clients to include three portfolio brands- Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR.
Commenting on the win, Nikhil Kumar, Managing Partner (West), Dentsu Creative Webchutney, said, “This is undoubtedly a special win for all of us. The win further validates our digital-first mindset and our ability to leverage new-age possibilities while contextualizing them to the business opportunities in play. We truly feel humbled by the team’s belief in us and look forward to partnering with them in their journey ahead.”
To this, Aradhita Utterkar, Head- Marketing, Godrej Professional, added, “The decision to collaborate with Dentsu Creative Webchutney was driven by their exceptional ability to combine creativity with strategic insight. We are excited about the potential this partnership holds and look forward to creating impactful campaigns that not only enhance our brand but also inspire our audience.”
