Cannes Lions 2024: Indian Creative Contingent Roars With 9 Lions As India Wins 1 Silver & 4 Bronze Lions On Day 2

As the highly celebrated five-day awards gala, Cannes Lions 2024, announced the Lion winners for eight more categories including Entertainment Lions, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Design, Digital Craft, Industry Craft and Entertainment Lions for Gaming on Day 2 of the Festival, India’s Creative Contingent added 5 more metals to its overall tally.

Of these 5 Lions, it was Early Man Film Mumbai and Kondurkar Studio Delhi, together, who won a Silver Lion and a Bronze Lion in the Film Craft Category; Ogilvy Mumbai who won a Bronze Lion in Entertainment Lions; VML Mumbai who won a Bronze Lion in Entertainment Lions for Music; and Leo Burnett Mumbai which bagged a Bronze Lion in Entertainment Lions for Sport.

Here is a sneak peek into the campaigns that made India proud on Day 2 of Cannes Lions 2024:

1. Entertainment Lions

In the Entertainment Lions category, Ogilvy Mumbai’s ‘ERASE VALENTINE’S DAY’ campaign for Mondelez’ Cadbury 5 Star Chocolate which won a Bronze Lion in the subcategory- 360 Integrated Brand Experience.

Here’s a link to the campaign- 

2. Entertainment Lions for Music

In the Entertainment Lions for Music category, VML Mumbai’s ‘SING TO REMEMBER’ campaign for Coca Cola’s Coke Studio Bharat which won a Bronze Lion in the subcategory- Diversity & Inclusion in Music.

3. Entertainment Lions for Sport

In the Entertainment Lions for Sport category, Leo Burnett Mumbai’s ‘TURF FINDER’ campaign for PepsiCo’s Gatorade bagged a Bronze Lion for India in the subcategory- Sports Live Experience. 

Here’s a link to the campaign-

4. Film Craft Lions

In the Film Craft category, Early Man Film Mumbai and Kondurkar Studio Delhi’s ‘JINDAL STEEL- THE STEEL OF INDIA’ campaign for Jindal Steel bagged one Silver Lion in the subcategory- Editing, and one Bronze Lion in the subcategory- Direction.

Here’s a link to the campaign-

Unfortunately, there were no wins from India in categories such as Design, Digital Craft, Industry Craft and Entertainment Lions for Gaming.

With India adding five more metals to its overall winning tally at Cannes Lions 2024 on Day 2, the total wins from India so far summed up to 9 Lions, of which 1 is a Gold, 2 are Silver and 6 are Bronze Lions.

On Day 2, the agency-wise metal winnings from India’s Creative Contingent across 14 categories looks as follows:

1. McCann Worldgroup Gurugram- 2 Lions (1 Gold, 1 Silver)
2. Ogilvy Mumbai- 3 Lions (1 Silver, 2 Bronze)
3. Early Man Film Mumbai and Kondurkar Studio Delhi- 2 Lions (1 Silver, 1 Bronze)
4. VML Mumbai and Leo Burnett Mumbai- 1 Bronze Lion each

That being said, on Day 1 of Cannes Lions 2024, India’s Creative Contingent won a total of 4 Lions, comprising 1 Gold, 1 Silver and 2 Bronze metals across six categories including Audio & Radio, Health & Wellness, Lions Health Grand Prix for Good, Outdoor, Pharma and Print & Publishing Lions.

Of the four Lions which came India’s way on the very first day of the five-day long festival, 1 Gold and 1 Bronze Lion were won by McCann Gurugram in the Health & Wellness Lions Category for its ‘FIT MY FEET SLIPPERS’ campaign entry for Buckaroo Footware in the medium- Healthcare Product and Brand Experience & Activation, respectively.

Here’s a link to the campaign-

In the same category, i.e- Health & Wellness Lions, Ogilvy Mumbai won 1 Bronze Lion for its work on ‘THE IMPOSSIBLE CHOICE’ for St. Jude India Childcare Centres in the medium- Film: Cinema, TV and Digital Film Content. 

Here’s a link to the campaign- 

In the Outdoor Lions category, it was Ogilvy Mumbai and Rapport Outdoor Advertising, together, who brought home 1 Silver Lion for Unilever’s Brooke Bond Taj Mahal Tea’s campaign titled ‘TAJ MAHAL MEGH SANTOOR’.

Here’s a link to the campaign-