With the stage being set for the commencement of Cannes Lions International Festival of Creativity 2024 at Palais des Festivals et des Congrès in Cannes, France, the third shortlists for the 71st edition of the coveted gala have been announced today.
In the same, India has secured a total of 20 more shortlists in categories such as Design (2), Direct (3), Entertainment (1), Entertainment Lions For Music (3), Entertainment Lions For Sport (1), Industry Craft (3), Media (2), PR (5).
There were no shortlists from India in categories like Digital Craft, Entertainment Lions For Gaming and Social & Influencer Lions.
Here is a category-wise break up of all the campaigns from India which were enlisted in the 3rd shortlist:
- Design
B01 (Posters)
a – The Times of India’s ‘#UNPLASTICINDIA’ by VML Mumbai/Wunderman Thompson Mumbai
F04 (Medical Products)
a – Buckaroo Footware’s ‘FIT MY FEET SLIPPERS’ by McCann Gurugram
- Direct
C01 (Data-Driven Direct Strategy)
a – Gatorade’s ‘TURF FINDER’ by Leo Burnett Mumbai
F03 (Single-Market Campaign)
a – Buckaroo Footware’s ‘FIT MY FEET SLIPPERS’ by McCann Gurugram
F06 (Breakthrough on a Budget)
a – Motorola Mobility’s ‘MOTOROLA- DEEP CONNECT’ by Dentsu Creative Gurgaon
- Entertainment
B03 (360 Integrated Brand Experience)
a – Cadbury 5 Star Chocolate’s ‘ERASE VALENTINE’S DAY’ by Ogilvy Mumbai
- Entertainment Lions For Music
D02 (Partnerships with Music Talent)
a – Spotify’s ‘FEEL THE MUSIC’ by Leo Burnett, Mumbai
E01 (Diversity & Inclusion in Music)
a – Coke Studio’s ‘SING TO REMEMBER’ by VML, Mumbai
E04 (Social Behaviour & Cultural Insight)
a – Coke Studio’s ‘SING TO REMEMBER’ by VML, Mumbai
- Entertainment Lions For Sport
B01 (Sports live Experience)
a – Gatorade’s ‘TURF FINDER’ by Leo Burnett, Mumbai
- Industry Craft
B02 (Art Direction: Outdoor)
a – Brooke Bond Taj Mahal Tea’s ‘TAJ MAHAL MEGH SANTOOR’ by Ogilvy, Mumbai
C03 (Illustration: Print & Publishing)
a – The Times of India’s ‘SEAL ALARM’ by VML, Mumbai/Wunderman Thompson, Mumbai
b – The Times of India’s ‘SEABIRD ALARM’ by VML, Mumbai/Wunderman Thompson, Mumba
- Media
B04 (Use of Outdoor)
a – Taj Mahal’s ‘TAJ MAHAL MEGH SANTOOR’ by Rapport Outdoor Advertising, Mumbai/Ogilvy, Mumbai
D04 (Social Behaviour & Cultural Insight)
a – McDonald’s ‘COSPLAY’ by DDB Mudra Group, Mumbai/Wieden+Kennedy, New York
- PR
A06 (Consumer Services/Business to Business)
a – HDFC Bank’s ‘LULUMELON EOSS’ by FCB Kinnect, Mumbai
D02 (Use of Events & Stunts)
a – HDFC Bank’s ‘LULUMELON EOSS’ by FCB Kinnect, Mumbai
b – Gatorade’s ‘TURF FINDER’ by Leo Burnett Mumbai
F03 (Single-Market Campaign)
a – Coke Studio’s ‘SING TO REMEMBER’ by VML Mumbai
F07 (Corporate Purpose & Social Responsibility)
a – HDFC Bank’s ‘LULUMELON EOSS’ by FCB Kinnect, Mumbai
The fourth set of shortlists for Cannes Lions comprising categories such as Brand Experience & Activation, Creative B2B and Creative Data Lions will come out on June 17, 2024.
With the announcement of the third shortlist for Cannes Lions, India’s overall tally has now gone up from 18 to 38 entries now.
In the first shortlist announcement, India garnered a total of three shortlists in Glass: The Lion Of Change Category as one entry each from Leo Burnett India, tgthr and McCann Worldgroup was shortlisted.
That being said, India’s tally in the second shortlist announcement for six categories went up 15 entries as Ogilvy Mumbai and VML Mumbai secured 4 shortlists each in the same, followed by McCann Gurugram at 3, and Dentsu Creative Gurgaon and Early Man Film with 2 entries each.
As of today, the agency wise shortlist tally of India at Cannes Lions 2024 across twenty categories which have been announced is as follows:
- VML Mumbai- 10
- Ogilvy Mumbai- 7 (including 1 shared shortlist with Rapport Outdoor Advertising)
- McCann Worldgroup Gurugram- 6
- Leo Burnett Mumbai- 5
- FCB Kinnect Mumbai and Dentsu Creative Gurgaon- 3 each
- Early Man Film- 2
- DDB Mudra Group Mumbai and Tgthr- 1 each
