With a massive fan following the world over for K-pop, and Taiwanese dramas, brands have been quick to realize the power Asian celebrities exert over their fans.
Taking advantage of the same, luxury brands like Bvlgari, Cartier and Prada have roped in Asian celebrities to endorse their brands in their respective countries and regions, namely the Asian continent.
Here are nine celebrities from the Asian region who are faces of top luxury brands that have signed the dotted line for the same in recent times.
1. Zico – Fendi
South Korean singer and rapper Zico was appointed the brand ambassador of the Italian fashion house Fendi in May 2022.
2. Blackpink’s Lisa- Chivas
K-pop sensation Lisa of the famous group Blackpink was appointed as Chivas’ first female brand ambassador in Asia. They launched a campaign “I Rise, We Rise”.
The Thai-born K-pop rapper is also the brand ambassador for Bvlgari and Celine and often posts about the various brands she endorses on social media.
3. BTS’ Jimin- Dior
BTS’s Jimin was announced as French luxury fashion brand Dior’s New Global Ambassador ahead of the Paris Fashion Week Show. He is a part of the current top K-pop group in the world.
4. BTS’ Suga- Valentino
Another member from the top K-pop group, Suga aka Min Yoongi has been signed in as the new face of the Maison Valentino Essentials Campaign which is centered on their menswear collection.
5. Ive’s Yujin- Fendi
The 19-year-old created ripples in the fashion industry when she took to Instagram to announce her association with Fendi. Though this hasn’t been for the first time, she has been rocking the label’s outfits for quite some time now.
6. New Jeans’ Danielle- Burberry
Her group’s song ‘Hype Boy’ managed to create quite the hype for them, and this made way for 17-year-old Danielle’s association with the famed luxury brand Burberry.
7. Metawin “Win” Opas-iamkajorn – Prada
Thai actor and fashion icon, Metawin Opas-iamkajorn has endorsed many luxury brands like Gucci and Omega in the past. And this year, he has been signed as the brand ambassador of Prada.
8. Jisoo- Cartier
Her brand associations and endorsements created quite a stir in the fashion circuit last year.
Her association with the luxury brand Cartier has made her join the club with Yasmine Sabri, Chang Chen, and Ella Balinski.
9. Dylan Wang- Louis Vuitton
The 24-year-old Chinese actor is the new face of the French brand Louis Vuitton.
