The Indian Premier League (IPL) 2025 saw 84 new brands advertised in the first 22 matches, with Parle Platina Hide & Seek topping the list, according to TAM Sports. It was followed by Rajshree Silver Coated Elaichi, AMFI (Asso of Mutual Fund in India), Campa Energy Drink, and Rapido Bike Taxi and Auto App.
As per the report, the first 22 matches of IPL 18 saw a 7% surge in ad volumes, exceeding previous season’s 22-match milestone. The top five advertisers contributed to 30% of overall ad volumes with Parle biscuits taking the lead with 10% share of ad volumes.
Collectively, the top five categories accounted for over 40% of total ad volumes. E-Com Gaming and Mouth Freshener emerged as recurring leaders, featuring among top five categories in both IPL 18 and 17 for first 22 matches.
