The youngest creative agency under Ogilvy group- 82.5 Communications has been appointed as the new creative agency on record (AOR) for JSW MG Motor India for the auto major’s upcoming product campaign.
As part of the mandate win, 82.5 Communications will be responsible for enhancing visibility and customer engagement of JSW MG India’s upcoming products across digital, social, and traditional platforms as well as for elevating JSW MG Motor India’s brand presence and engaging customers with fresh and creative campaigns.
As per the agency, the partnership aligns with JSW MG Motor India’s vision to not only stay ahead of the curve in the automotive industry but also highlights the brand’s forward-thinking approach to mobility, technologies and connected car.
With a strong focus on developing marketing initiatives that resonate with brand’s ethos and appeal to a diverse and dynamic audience, this collaboration, as per Ogilvy group, is set to bring fresh, innovative ideas and compelling narratives to the marketing strategies of JSW MG India.
Commenting on the partnership, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “At JSW MG Motor India, we are constantly exploring innovative ways to engage with our customers and create memorable brand experiences. Our partnership with 82.5 Communications is an exciting step towards delivering impactful, creative and immersive solutions to our discerning customers. Their innovative approach, combined with deep understanding of automotive landscape, makes them the perfect partner to lead the mandate for our upcoming product campaign.”
Adding to this, Anuraag Khandelwal, CCO, 82.5 Communications- India, said, “I’m stoked to join forces with JSW MG, the legendary British motoring brand that’s been fueling adrenaline junkies since a 100 years! From the vintage 14/28 Super Sports car to the sleek 1967 Roadster, and now the electric MG ZS EV, MGs always pushed the pedal to the metal on innovation, radical style, and sheer driving pleasure. More of the same spirit is now seen in their hatchbacks, sedans, and SUVs. At 82.5, we’re buckled up and raring to collaborate, innovate, and shift communication into high gear!”
Furthermore, Chandana Agarwal, President- North & East, 82.5 Communications, also said, “We are thrilled to have been awarded the mandate for the new campaign of JSW MG India. This partnership marks a significant milestone for us, as MG is an iconic brand. We look forward to partnering them as they grow in the country, creating impactful work that resonates with their legacy and drive future growth together. It is a testament to the team work at 82.5, we as a team demonstrated hunger and an understanding of the category that got us the business in a competitive multi agency pitch.”
