Salman Khan is one person who is loved by most of the people in Bollywood. He certainly knows the value of image and networking for success. There are some more marketing lessons that can be learnt from the Bhai of our Bollywood- Salman Khan.
1. Use the festivals perfectly
In a country like India where people value the emotions a lot, Salman Khan has definitely found a way to remain in the hearts of his audience. The festival of Eid is now known as the festival of Salman Khan. This is a very good marketing tactic to learn for every marketer.
2. Connect with the audience as much as possible
Salman has been seen behaving rudely with media sometimes but not with his fans. He knows the values of his fans and never tries to ignore them in any way. A good marketer always knows the value of the customers.
3. Know the importance of kids
From helping a girl with cancer in Kick and taking Munni to Pakistan to meet with parents to the Matin in Tubelight, Salman Khan knows a great fact about Indian audience that they love kids. A marketer should try to involve kids in the marketing strategy because they are loved by everyone on earth.
4. Never give up
It has not been an easy ride for Salman Khan to reach the position he is right now. Like every successful person, he has also had his bad days but nothing stopped him from making good movies for the audience. There will be days when the marketing strategy completely fails but it should affect the morale of the person who is working in right direction.
5. Being human
It is not only a brand of Salman Khan but a very good lesson for every marketer. Salman never talks about his cars or expensive things he has but focusses on the human qualities in his movies so that the audience watching his movies can relate themselves with his roles. A marketer should keep in mind the mentality of their consumers before starting any advertising campaign.
These are some of the marketing lessons we can learn from one of the biggest Bollywood stars in India- Salman Khan. If you know more such qualities of Salman that can give marketing goals then please share them in comments.