1. Lego
Charlotte Benjamin, 7, wrote a letter to Lego sharing her disappointment. In the letter she wrote, “Today I went to a store and saw Legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.”
The letter was shared by SocImages on Twitter in 2014 which soon got viral and even reached to Lego‘s attention.
A few months later Lego released a female-centric Research Institute play set. From palaeontology to astronauts, the play set had figurines of all sorts and was sold out soon after its release.
2. Abercrombie & Fitch
Abercrombie & Fitch‘s controversial slogan on its T-shirts “With These, Who Needs Brains?” garnered a lot of flack from teenagers in 2015. After seeing the protest grow, the brand recalled the design in return the teenagers offered to suggest some more empowering slogans for their T-Shirts.
3. Procter & Gamble
In 1993, Meghan Markle came in the limelight when she openly objected the tag line of the brands washing powder. The tag line read,”Women all over America are fighting greasy pots and pans.”
Meghan said on Nickelodeon‘s Nick News segment that the tagline gives a wrong impression to the kids that only women do the household chores. The brand soon changed the tagline to “People all over America are fighting greasy pots and pans.”
4. Tesla
In August 2017, a Tesla customer, Paul Franks, tweeted at CEO Elon Musk, “Can you guys program the car once in park to move back the seat and raise the steering wheel? Steering wheel is wearing.”
The tweet was responded by Elon Musk himself. He tweeted, Good point. We will add that to all cars in one of the upcoming software releases.”
Tesla, soon after, rolled out an updated “easy entry” feature in some of its models to help drivers get in and out of the driver’s seat more easily.
5. Gap
In 2017, Alice Jacob’s mother shared her shopping experience with Washington Post stating that her 5year old was disappointed to see that all the superhero & Star Wars character’s design was only available in the boy’s section.
President & CEO Jeff Kirwan reached out to the family and wrote a letter stating, “You are right I think we can do a better job offering even more choices that appeal to everyone. I’ve talked with our designers and we’re going to work on even more fun stuff that I think you’ll like.”
Kirwan fulfilled his promise and Gap now has superhero merchandise in the girl’s section as well.
