22Feet Tribal Worldwide has appointed Jack in the Box’s Axon Alex to lead strategic planning for the agency in addition to bringing in Shikha Davessar from DDB Mudra Group to serve as the agency’s EVP and Head- Client Business.
In their new roles, both Alex and Davessar will report to Vanaja Pillai, President, 22Feet Tribal Worldwide.
Before joining 22Feet Tribal Worldwide, Alex served as Managing Partner at Jack in the Box for the past eight years, starting February 2016. Prior to that, he worked with BBH India from June 2012 to January 2016, first as Brand Partner and then as Strategy Director as he was elevated to the latter role in July 2014.
Earlier on, he had started his advertising career with Tribal DDB India and worked at the agency for a period of four years. He joined them as an Associate in August 2008 and was elevated to Senior Associate in December 2009 before becoming the Manager- Digital Planning in June 2011.
Davessar, on the other hand, was associated with DDB Mudra Group for nine-and-a-half years before joining 22Feet Tribal Worldwide. She joined the agency as Group Business Director in October 2014 and was elevated to the role of AVP in April 2019 and VP and Business Partner in November 2021.
That being said, she had been associated with 22Feet Tribal Worldwide for the past one year as SVP & Head- Client Business.
Before that, she worked as Brand Leader at McCann Erickson for close to one-and-a-half year, starting July 2013; Associate Account Director at LG ad for a year, starting June 2012, Manager Brand Communications for two-and-a-half years, starting September 2009 and Brand Associate at Leo Burnett from September 2008 to September 2009.
Commenting on his new role, Alex, Strategy Head, 22feet Tribal Worldwide, said, “This agency in its previous avatar was where it all started for me, and I made the promise to come back someday. I’ve come back not on the back of the promise I made but the promise 22Feet holds. The teams have built a reputation in being in the consideration set when you think about the top agencies in the country. Strategy is simply the process of charting the way forward and I hope I’ll play a part in our growth story through the work for our clients and the thinking behind it.”
Adding to this, Pillai, President, 22feet Tribal Worldwide, said, “I am delighted with these developments at 22feetTribal Worldwide, building off the success we experienced over the last year. Axon joins us at a perfect time, with an enviable roster of clients and exciting business challenges ahead. He brings a wealth of experience from his 16 years in the industry, including key roles at esteemed agencies and a strong portfolio with marquee brands. His expertise will undoubtedly enrich our strategic capabilities and propel our agency’s further growth.
“We’ve made great strides in new business and creative wins, and Shikha’s contributions have been significant in making this happen. Her journey within our agency exemplifies our commitment to nurturing and recognizing internal talent, and her elevation is a well-deserved recognition. We can’t wait for the amazing journey we have ahead at 22feetTribal WW!” she added.
