During the outbreak of the pandemic, the Indian government has asked people to encourage the use of local products and services more so that the country’s economy survives through the difficult times.
This has lead people to not just switching towards the products which are made in the country but also the apps that we use in our mobile phones.
Many such Indian apps have seen a surge in downloads since Prime Ministers urge ‘Vocal for local‘ campaign. Seeing which, these apps have also been pushing there marketing strategies towards enlightening people that they are as local as they come. 11Wickets is one such Indian fantasy cricket app that has become really popular in a very short time and is helping Indians make the most of this lockdown period.
11Wickets Fantasy has recently launched a swadeshi ad campaign where the brand shares that it is ‘Proud to be an all-desi platform’.
Being a India-focused platform, the campaign relates with the brand and helps to connect with the online audience better. Founded in 2018, 11Wickets is owned and operated by Ability Games Pvt. Ltd. The gaming app is constantly improving the quality of the offerings and the range of services, which has resulted in 11Wickets evolving into a well-known brand in a short time-span.
With the aim of offering best user experience and become India’s most trusted Fantasy sports platform, 11Wickets started with Cricket and Football games but has gradually forayed into different sports like Baseball and Basketball. It has various kinds of contests depending upon the user’s experience in the Fantasy app. For someone who is new to the app, there is a contest called ‘beginner’s league’ where one can even join a free league that offers prize money too if you win. This gives users a realistic gaming experience and keeps them engaged within.
As per its official website, the makers of the app believe that winning cash prizes is a big reason to play fantasy sports in India, but that may not be the only reason. The website says ‘Fantasy is fun as it doubles the excitement of watching a match’.
