COLORS is launching a new weekend primetime reality series, Pati Patni Aur Panga, starting Saturday, August 2, 2025. The unscripted format features real-life celebrity couples and aims to extend the network’s push for family-first, non-fiction formats. The show has already drawn strong advertiser interest, with 11 brands signed on across TV and digital.
Nivea Body Milk leads the pack as Presenting Sponsor. Co-Powered Sponsors include Sugar Free Green, Rajdhani Besan, Cadbury Dairy Milk, Pour Homme, and ENVY. Special Partners are Vikram Tea, Colgate, Catch, and Giva, with Zouk joining as Associate Partner.
The show will feature couples like Hina Khan & Rocky Jaiswal, Swara Bhasker & Fahad Ahmad, Debina Bonnerjee & Gurmeet Choudhary, Rubina Dilaik & Abhinav Shukla, Avika Gor & Milind Chandwani, Sudesh Lehri & Mamta Lehri, and Geeta Phogat & Pawan Kumar. From raw emotions to hilarious couple challenges and unfiltered conversations, the show blends authentic chemistry with unpredictable fun, offering a front-row seat to the candid dynamics of modern relationships.
Pati Patni Aur Panga will air every Saturday and Sunday at 9:30 PM on COLORS.
“COLORS is a non-fiction powerhouse, consistently delivering engaging home-grown non-fiction formats that strike a chord with viewers across the country. Our focus has always been on creating formats that bring families together and keep audiences engaged weekend after weekend. Pati Patni Aur Panga builds on this tradition with a unique blend of authenticity and entertainment. For brands, it offers family-inclusive weekend viewing, prime-time stickiness, and high-impact integrations across TV and digital. The perfect festive-season alignment, ensuring maximum recall and engagement with viewers across demographics,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.
