One of APAC’s most prestigious and sought-after Awards for creativity and marketing effectiveness- Spikes Asia has revealed its 2025 Jury line-up which comprises 11 Indian Advertising and Marketing fraternity members from brands and agencies like McCann Worldgroup, VML, Meta, Leo Burnett, Ogilvy, Monks, Saatchi & Saatchi, Superfly Films, Havas Life Mumbai, Flipkart and Weber Shandwick.
These include McCann Worldgroup India’s Ashish Chakravarty, VML India’s Mukund Olety, Meta’s Theresa Ong, Leo Burnett’s Ayshwarya Sharma, Ogilvy’s Kainaz Karmakar, Monks India’s Mahima Kukreja, Saatchi & Saatchi’s Rohit Malkani, Superfly Films’ Kopal Naithani , Havas Life Mumbai’s Sachin Talwalkar, Flipkart Internet’s Pratik Shetty and Weber Shandwick India’s Karan Bhandari.
While the first-time brands represented on the jury line-up are Flipkart and easypaisa- Telenor Microfinance Bank, other brands and platforms who form a part of Spikes Asia’s Jury for 2025 include Grab, Meta, Nestlé, TikTok, Unilever and Warner Music Asia as well as agencies and networks like Choojai and Friends, GForce Kazakhstan, IDEOT, Monks India and One Green Bean.
Commenting on this year’s jury line-up, Mandy Neo, Director, Spikes Asia, said, “We are thrilled to announce the Jury for Spikes Asia 2025, and we are especially proud to welcome Mongolia to the Jury for the first time. Our Jurors’ expertise and vision will be instrumental in celebrating the groundbreaking work that defines Asia–Pacific’s creative excellence. We look forward to their insights as they help set new standards of innovation, showcasing how APAC’s most creative businesses harness creativity to drive growth and progress.”
To this, Simon Cook, CEO, LIONS, added, “Our Jurors play a vital role in setting the creative benchmark for APAC and we are delighted to see representation from a broad range of agencies, brands and companies allowing a diverse range of perspectives in the Jury rooms. I’d like to extend my gratitude for their hard work in curating the work that will go on to be awarded and recognised in 2025.”
The Spikes Asia 2025 Juries have been named as:
1) Audio and Radio, Film, Print and Publishing
- Jury President- Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
- Bianca Fernandez, Executive Creative Director, DDB, the Philippines
- Bilguun Munkhjargal, Founder / Managing Director, Whyze, Mongolia
- Hilary Badger, Executive Creative Director, Ogilvy, Australia
- Jesse Wong, Global Creative Director, Cheil Worldwide, Global
- Khalid Osman, Co-Founder, Creative Partner, BLKJ Havas, Singapore
- Kimberly Chin, Music Composer and Creative Director, Pitch Audio+Magic, Malaysia
- Phairat Uaphadunglert, Executive Creative Director and Co-Founder, Choojai and Friends, Thailand
2) Brand Experience and Activation, Creative Commerce
- Jury President- Gary Steele, Chief Creative Officer, DDB New Zealand, Aotearoa New Zealand
- Aden Hepburn, CEO, Akcelo, Australia
- Defri Dwipaputra, Executive Creative Director, Dentsu Creative, Indonesia
- Krystle Morais, Creative Director, VaynerMedia Thailand, APAC
- Mukund Olety, Chief Creative Officer, VML, India
- Nonthaporn Ketmanee, Senior Creative Director, Publicis Groupe, Hong Kong SAR
- Rifah Qadri, Executive Director Marketing and Corporate Communications, easypaisa – Telenor Microfinance Bank, Pakistan
- Theresa Ong, Head of Creative Shop, Meta, Southeast Asia and India
3) Creative Data, Innovation
- Jury President- Julie Jihyun Kang, CEO and Managing Partner, Serviceplan Korea, South Korea
- Ayshwarya Sharma, Executive Creative Director, Innovation, Leo Burnett, India
- Ivy Shao, SVP, Weber Shandwick, Mainland China
- Javed Jafri, Media, Digital and Data Lead, Unilever, Pakistan
- Masatoshi Usami, Senior Creative Director, TBWA\HAKUHODO, Japan
- Raymond Chin, Chief Creative Officer Innovation APAC, VML, APAC
- Storm Day, CEO, Droga5 Aotearoa and NZ Lead Accenture Song, Aotearoa New Zealand
4) Creative Effectiveness, Creative Strategy
- Jury President- Lindsey Evans, Global Partner and CEO Special Australia, Special Group, Global
- Bitop Das Gupta, SVP and Head of Strategy, Grey Group, Bangladesh and Pakistan
- Charlotte Auyeung, Head of Strategy, McCann, Japan
- Murtaza A Tajbhoy, Senior Consultant, Stax, North America, Europe and Sri Lanka
- Preeti Kumar, Global Client President, Dentsu, Global
- Robert Campbell, Chief Strategy Officer, Colenso BBDO, Global
5) Design, Industry Craft
- Jury President- Kainaz Karmakar, Chief Creative Officer, Ogilvy, India
- Ben Miles, Chief Design Officer, APAC, R/GA, APAC
- Carina Teo, Executive Creative Director, Regional, Grab, Southeast Asia
- Mariko Tozawa, Creative Director, TBWA\HAKUHODO, Japan
- Nari Moon, Creative Director, INNOCEAN, South Korea
- Phoebe Devine, Partner, Head of Design, Previously Unavailable, Aotearoa New Zealand
- Zokir Khalmatov, Art Director, MA’NO Branding, Central Asia
6) Digital Craft, Social & Influencer
Jury President- Kazuhiro Shimura, Group Creative Director, Dentsu, Japan
- Chew Wee Ng, Head of Business Marketing, TikTok, APAC
- Hao Tseng, Creative Director, Digital Innovation Lead, Leo Burnett, Taiwan
- Mahima Kukreja, Senior Creative Director, Monks, India
- Nikki Sunga, Creative Director, BBDO Guerrero, the Philippines
- Yinbo Ma, Chief Creative Officer, Havas, Mainland China
- Yuliya Tushina, CEO, GForce Kazakhstan, Central Asia
7) Direct, Outdoor
- Jury President- Ronnie Wu, Chief Creative Officer, TBWA\China, Mainland China
- Angie Tijam – Tohid, Executive Creative Director, Havas Ortega Group, the Philippines
- Kim Pick, Group Executive Creative Director, VML, Aotearoa New Zealand
- Nikita Yermolayev, Creative Director, RA Kombinat, Kazakhstan
- Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi, India
- Seung jae Lee, Chief Creative Officer, IDEOT, South Korea
- Shiny Hsin-Ning Lee, Creative Director, Whatever, Taiwan
- Tomoko Kanezaki, Group Creative Director, Dentsu, Japan
8) Entertainment, Gaming, Music
- Jury President- Damisa Ongsiriwattana, Chief Creative Officer and Co-Founder, SOUR Bangkok, Thailand
- Becky Yeung, Regional Head of Brand Partnerships, Sync and Business, Warner Music, Asia
- Carl Urgino, Head of Art, Leo Burnett, the Philippines
- Guy Futcher, Regional Executive Creative Director, Octagon, APAC
- Johanna Egger, VP Games and Emerging Tech APAC, DEPT Agency, APAC
- Ryan Liao, Executive Creative Director, Dentsu Creative, Taiwan
- Takaya Mitsunaga, CEO / Creative Director, Artist, HYTEK Inc., Japan
9) Film Craft
- Jury President- Declan Cahill, Managing Director, Exit Films, Aotearoa New Zealand
- Asma Humayun, Proprietor, Director and Producer, Shiny Toy Guns, Pakistan
- Kopal Naithani, Founder and Director, Superfly Films, India
- Lily Li, Managing Director, The Mill, Mainland China
- Naoko Tajima, Director, Wonderworld, Global
- Peter Kirk, Creative Director, Campfire x, Global
- Zac Ong, Creative Director, TBWA\Media Arts Lab, Singapore
10) Healthcare
- Jury President- Shunsuke Kakinami, CEO and Creative Director, FOUR FEET, Japan
- Narve Thakrar, Managing Partner, DDB Remedy, APAC
- Rikki Jones, President, GCI Health Asia-Pacific and CEO, Burson Group Singapore
- Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai, India
- Shraddha Tawate, SVP Global Strategy, Klick Health Asia Pacific, Global
11) Media
- Jury President- Helen McRae, Chief Growth and Marketing Officer, GroupM Asia Pacific, APAC
- Eileen Ooi, CEO APAC, PHD, APAC
- Hai Anh Vu, General Manager, Publicis Groupe, Vietnam
- Jay Lee, Executive Creative Director, MBCS, Hong Kong SAR
- Pratik Shetty, Senior Director Marketing, Flipkart Internet, India
- Richard Frampton, Chief Strategy Officer, Dentsu, Mainland China
- Virginia Hyland, CEO, Havas Media Network, AUNZ
12) PR
- Jury President- Margaret Key, CEO, MSL APAC and Global Lead on Samsung, Publicis Groupe, Global
- Amber Abbott, Managing Director, One Green Bean, Australia
- Hung Khuat Quang, Director of Corporate Affairs, Nestlé, Vietnam
- Karan Bhandari, Managing Director, Integrated Media Strategy, Weber Shandwick, India
- Mina Sakai, Chief Consultant, PR Consulting Dentsu, Japan
- Norman Agatep, Chairman and CEO, Grupo Agatep, the Philippines
- Tim Green, Chief Creative Officer, Edelman, APAC
Entries into Spikes Asia are being accepted until January 28, 2025.
