The main aim of advertising is to connect with the target audience. Jingles help brands to reach a large number of people in a better way because they keep the image of the brand in our minds for years. Most of us have grown up by listening and singing amazing jingles that were shown TV commercials of brands. Let us recall some of the best jingles from Indian advertising history.
1. Hum Mein Hai Hero: Hero Moto Corp
This ad jingle from Hero Moto Corp gave Indians an inspirational push to do something good. Such ads can really make anyone feel positive.
2. The Taste Of India: Amul
Amul has been successful brand sue its amazing advertising. The voice of Amul the taste of India is recognized by most of the Indians.
3. Googly Woogly Woosh: Ponds
No jingle can be cuter than Googly Woogly Woosh. It still gives a feeling of connection to the people who remember this.
4. You and I: Vodafone
Vodafone knows how to connect with the Indian audience. This jingle became popular due to multiple reasons one of them was the amazing lyrics used.
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5. Kya Aap Close Up Karte Hain
Close up must have gained a lot of new customers due to this jingle as it came just at the right time for the brand.
6. Washing Powder: Nirma
The most popular jingle in Indian advertising undoubtedly. No ad can beat the effect this jingle made to the sales of the brand.
7. Airtel’s Instrumental Ad
A.R. Rehman is known for giving soulful music and he did this in the famous Airtel instrumental jingle too. Even without lyrics, this ad has a place in heart of Indians.
8. Oye Bubbly: Pepsi
The Oye Bubbly jingle perfectly suited the brand image of Pepsi. It gave the company a fresh look which helped Pepsi remain as one of the most consumed soft drink brands in India.
9. Har Ek Friend Zaruri Hota Hai: Airtel
Friendship is a good topic to use in ads as it can target a very large audience. This jingle from Airtel was a new method for Indians to express their feelings about friends.
10. Hamara Bajaj
Bajaj is an iconic brand and this jingle totally justifies why the class and style of the company is different from others. Buying a Bajaj scooter was a dream of many Indians when this jingle became popular.
Which one is your favourite of all these? Do let us know, and if you remember more such jingles, please do write in comments so that we can add them to this list.
