Gully Boy has achieved big success at box office crossing Rs 100-crore mark. Ranveer Singh and Alia Bhatt have received praises for their performances. Not only this, Gully Boy memes all over the social media and brands have used the popular dialogues for promoting themselves.
Also Read: Unique Movie Marketing Strategies That Helped Gully Boy Achieve Success At Box Office
If you have seen Gully Boy, you probably would have become the fan of MC Sher, the type of friend that all of us need.
Known for its clever moment marketing strategies and social media posts, Zomato tried doing promotions using popularity of the MC Sher memes.
Zomato combined a trending topic and Biryani which is very popular among the foodies. The food delivery giant tweeted a series of things that go together, “Things that go together: MC Sher: Gully Boy, Asli Hip Hop: Hindustan, Rains: Pakora, Burger: Fries, Samosa: Chutney, Biryani: Not elaichi.”
https://twitter.com/ZomatoIN/status/1098827889489924096
As soon as people came to know this, they started trolling Zomato with their creativity.
1.
https://twitter.com/pizzzzawithbeer/status/1098834791498100738
2.
zomato: half food
— Huehuehuehuehue (@Bankerbabu_) February 22, 2019
3.
When your marketing is on point but have a sad service 😂
— Ipsha Barooah (@rapperliftsbars) February 22, 2019
4.
Zomato : Terrible service
— Rituraj Tiwari (@tiwarituraj) February 22, 2019
Also Read:IndiGo Tried Using A Meme To Ask Passengers Something, Got Badly Trolled In Return
Well, according to us, the team behind Zomato’s social media team should be praised as it is not that easy to full of stuff that always goes viral and sometimes you do get such response being a big name like Zomato.
What are your thoughts over this? Do share them in the comments section.
