You must have heard about Zerodha if you have any interest in stocks or brokerage. The company has an order value beyond 5 million every single day and has created a large fan base, without any advertisements. Sounds too good to be true, right? Well, it is.
After the 2008 recession which created a black day in everyone’s lives, the Kamath brothers – Nithin and Nikhil – decided to take matters into their own hands. While facing competitors like Sharekhana and ICICI, Zerodha paved its way to becoming the best online stock brokerage platform available to Indians. Here’s how.
Building Brand Credibility
Unlike most brands that launch a new campaign to make people aware of their products and services, Zerodha tried a different method. The company wanted to offer a platform that did not come with a hefty brokerage fee. Their target audience is young customers who rely on the latest technology and the creme-de-la-creme of services. By using word of mouth, the brand built recognition across various platforms and more and more people started recognizing them.
New Customer Onboarding
The company has always tried to onboard new customers on its platform. This has been the reason for their huge success where they dealt with customers directly rather than involving a growth or relationship manager. Today, the company has onboarded more than 2.3 million clients successfully.
Refer to Grow
One of the best ways to opt for more customers is referral marketing that Zerodha creates strong support around. They provide customers with commissions on referrals. They have also been promoting their services through bloggers on Facebook and Instagram and bloggers on YouTube. There was zero upfront cost involved in this.
Online Engagement Through Content
Educating customers about your services and products goes a long way in bringing them to your platform correctly. Zerodha started utilizing this concept through educative videos by the founders, in addition to blog content to bring a load of traffic to their platform.
Also Read: 6 Top Brands Which Don’t Advertise Much & Are Still Ridiculously Famous
Have you applied any of these strategies to your own brand?
