Zepto, India’s fastest growing consumer internet company, has elevated Devendra Meel from the role of SVP- Strategy to that of Chief Business Officer after five months.
Effective July 2024, he will be responsible for spearheading category management and fostering brand partnerships alongside ensuring optimal assortment, pricing, availability, and growth of all core categories on the platform.
Having joined Zepto from Zomato in July 2023 as VP- Strategy and Head- Zepto Pass, Meel began his stint at the consumer internet company by leading Zepto Pass and strategy vertical of the company in addition to working on Zepto Ads business’ overall strategy, future roadmap and expansion plans.
During his stint with Zomato which lasted for a period of close to five years. He joined the Deepinder Goyal-led restaurant aggregator and food delivery company as Business Head- Delhi NCR (Online Ordering Dine-In) in March 2021 and was elevated to the role of Regional Business Head- Central India in January 2022. In December 2022, he assumed the role of Central Strategy Lead- Monetization at Zomato.
In the past, he also worked with Amplus Solar, Amazon and Jio.
Reflecting on his new role as CBO of Zepto, Meel, said, “Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime. I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth.”
“For those excited by such prospects, our business team is actively hiring across various roles,” he added.
Commenting on the development, Aadit Palicha, Co-founder and CEO, Zepto, stated, “Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5M+ subscribers today.”
“Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly 6-7 days a week with the Pass team to make the economics sustainable, and brought the whole company together to get Pass launched in record time,” he added.
