Zee Entertainment Enterprises (‘Z’) has appointed Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, strengthening its leadership team as it sharpens its advertising monetisation strategy across linear and digital platforms.
In his new role, Mehrotra has been tasked with maximising the company’s advertisement revenue capabilities by leveraging convergence between broadcast and digital businesses. He has been based at the company’s Mumbai headquarters and has reported to Chief Executive Officer Punit Goenka.
The company has continued to reorganise its advertisement revenue structure, with Laxmi Shetty having remained in charge of the vertical as Head – Advertisement Revenue, Broadcast & Digital. She has continued to focus on driving growth across platforms under Mehrotra’s leadership.
Z has taken steps to strengthen its monetisation potential as consumption patterns have continued to evolve and distinctions between linear and digital media have blurred. The company has aimed to enhance synergies across platforms to improve advertiser value and scale revenue generation.
Mehrotra has brought over 31 years of experience in advertising sales, P&L management and multi-portfolio monetisation. He has previously led large-scale revenue operations and has focused on integrated go-to-market strategies across consumer-facing businesses.
Prior to joining Z, Mehrotra has been associated with Culver Max Entertainment Pvt. Ltd. (formerly Sony Pictures Networks India), where he has served as Head of Advertisement Sales – Network Channels.
His appointment as Chief Operating Officer – Advertisement Revenue has taken effect from February 3, 2026.
Speaking on the development, Punit Goenka, CEO, Zee Entertainment Enterprises said, “The evolving entertainment landscape demands sharper monetisation strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders. I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetisation frameworks across linear and digital segments, will play a pivotal role in driving sustainable and diversified growth for the Company. I look forward to working with Sandeep and team closely, to build a stronger and converged revenue generation model in line with our long-term ambitions.”
Speaking about his appointment, Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises said, “I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future. The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value. ‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a furthermore integrated and scalable advertisement revenue ecosystem for the future.”
