Wondrlab, today announced the appointment of Shidush Contractor as Chief Operating Officer – Influencer Marketing. In this role, Shidush will lead OPA and Opportune in totality, overseeing strategy, operations, and growth across Wondrlab’s influencer and creator ecosystem. He will report to Vandana Verma, Co-founder and Managing Partner, Wondrlab Network.
The appointment comes as Wondrlab formally takes its ‘Power of Total Influence’ approach to market, redefining influencer marketing from a series of isolated campaigns into a connected influence system designed to deliver measurable impact across the entire consumer journey. For brands, ‘Power of Total Influence’ is the belief that real influence is not created by a single post or creator, but by orchestrating multiple voices, formats, and moments that work together over time. It begins with driving discovery and buzz at the top of the funnel through mass storytelling and social proof, builds relevance and consideration through credible micro and nano creators who influence trials and intent, and ultimately converts into action through precision-targeted, performance-first paid creator campaigns at the bottom of the funnel.
Under this vision, OPA and Opportune operate as integrated platforms, combining the scale and reach of traditional influencer marketing, the precision of influencer technology and intelligence, and innovative, culture-led ideation. Whether the objective is awareness, advocacy, or action, the model is designed to deliver reach, relevance, and results powered by data, creator intelligence, and execution rigor.
Shidush brings deep operating experience across adtech, talent management, and creator-led businesses. Most recently, he served as Business Head – Middle East & North Africa at Qoruz, where he led regional expansion and worked closely with brands and agencies to scale influencer intelligence, measurement, and decision-making. Prior to this, he was Chief of Staff to the Group CEO at Collective Artists Network, operating at the intersection of talent, content, and brand partnerships within one of India’s largest creator-first organizations.
Following these roles, Shidush stepped away from full-time operating positions to build a strong independent practice within the creator and influencer ecosystem, helping brands and platforms move from fragmented influencer activity to more structured, repeatable growth systems.
In his new role, Shidush will be responsible for integrating capabilities across OPA and Opportune, strengthening operating frameworks, improving accountability and measurement, and enabling brands to activate influence across the funnel through a cohesive mix of talent, technology, and creativity.
Vandana Verma, Co-founder and Managing Partner, Wondrlab Network, said: “Brands today don’t need more influencer campaigns, they need influence that works across the funnel and compounds over time. Total Influence brings together storytelling, credibility, and performance into one operating system. Shidush’s experience across talent, technology, and execution makes him ideally placed to scale OPA and Opportune into platforms that deliver sustained, long-term value for brands.”
Shidush Contractor said: “Influence has evolved into a serious business lever. What excites me about OPA and Opportune is the opportunity to build influence as a connected system—from discovery to conversion—using creators, data, and ideas in a coordinated way. Total Influence is about consistency, precision, and outcomes over time, and I’m excited to help bring this vision to life for brands within the Wondrlab ecosystem.”
