Biswa, Kenny, Mallika Dua, Prashasti, Urooj, Niharika NM, Anirban, Saikiran, Varun Thakur, Danish Sait, Sorabh Pant, Mir Afsar Ali, Naveen Singh and Niranjan Mondal: a befitting collaboration with 14 of India’s most popular comedians has found the perfect blend of refreshing taste and spontaneous joy for everyone. The brand’s campaign film also features the man behind every family-friendly comedy in India, Kapil Sharma and Indian cricketer Suryakumar Yadav (SKY) well known for his quick wit and charm.
In the film, Kapil and SKY find themselves in a pickle, stuck on top of a ferris wheel but manage to make the best out of a tough situation with a quick laugh. The Bengali commercial similarly shows Dev Adhikari and Niranjan Mondal erupt into peals of laughter on a hot sweaty day visit to the marketplace. The common message? Sprite brings a double dosage of coolness – a refreshing sip and a witty joke to change your mood.
The idea behind the campaign is to connect with the consumer leveraging the language they find the most relatable: humor. It enables consumers to laugh on jokes across a spectrum of common, day-to-day conversational topics with a simple scan of a Sprite bottle. To attain the best for everyone, the brand has created an interactive experience leveraging the most common form of digital communication – Whatsapp, thus, solidifying their engagement with consumers. Moreover, the second season of Sprite’s Joke in a Bottle continues to penetrate through regions across the country, surprise people with a laugh and spread moments of sheer bliss.
This campaign isn’t the first time Sprite connects with consumers through witty, entertaining content. With its quirky storytelling, the legacy of Sprite has hit all the right chords to make a permanent space in the minds of Indians. The big message? In its pursuit of becoming a dependable companion and your chosen beverage for life, Sprite pledges to quench your thirst and bring a smile to your face.
