The Wit & Chai Group, a creative agency in the field of marketing, has announced a significant leap forward in its journey as the agency has joined hands with Pratisaad Communications, marking a strategic move towards a diversified service portfolio.
Pratisaad Communications is led by advertising veteran Abhijeet Jog who brings a wealth of experience in below-the-line, print, and mainline campaigns. He will play a pivotal role in expanding Wit & Chai Group’s outreach, especially to national brands and the markets in tier 2 and 3 cities. This association positions Wit & Chai Group to offer integrated solutions that merge Above-The-Line (ATL) and Below-The-Line (BTL) campaigns, reinforcing the agency’s commitment to provide comprehensive marketing services.
With this step forward, Wit & Chai is poised to conceptualise and execute 360-degree campaigns, bridging the digital and mainline spheres and bringing all-encompassing solutions for clients under one umbrella.
“This is an exciting step forward for both Pratisaad and the Wit & Chai Group. Both our teams
are passionate about producing inventive work that leaves a mark on the consumer. It is this
shared passion that will drive our collaboration to new heights”, Jog said.
Nahush Gulawani, Partner at Wit & Chai Group, also commented on the collaboration, saying, “Pratisaad’s expertise adds a valuable dimension to our capabilities. This partnership aligns with
our vision of providing end-to-end services, ensuring that our clients receive solutions for their
unique and diverse marketing needs.”
