Creativefuel has announced the appointment of former ZEE5 Marketing Head, Wilson Mascarenhas, as Vice President – Client Servicing, marking a key addition to its leadership team as the agency has geared up for its next phase of expansion.
With over 24 years of experience, including 14 years in digital marketing, Mascarenhas has brought a wealth of expertise spanning consumer tech, sports, media & entertainment, fintech, telecom, and FMCG sectors. Over the years, he has worked on high-impact campaigns for marquee brands such as Dream11, ZEE5, JioBlackRock, FanCode, and DreamSetGo, driving business growth through content, community, and culture.
His appointment has come at a time when Creativefuel has been strengthening its leadership team with industry veterans like Divyansh Gala, Sree Chandran, and Kunal Khandelwal, signalling the agency’s continued focus on scaling with structure, creativity, and long-term vision.
With this addition, Creativefuel has continued its journey of building India’s most culture-led creative network, one that fuels stories, creators, and communities shaping the internet.
“After years of working with incredible brands and platforms, I wanted to be part of something where I could build a lasting legacy. Creativefuel’s evolution from a rising creative agency to one that owns and builds digital IPs felt like the perfect next chapter. The energy, ambition and hunger here are unmatched, and I’m excited to help shape what comes next,” said Mascarenhas.
Tushar, Founder and CEO, Creativefuel, said: “Wilson’s arrival comes at exactly the right time. As we enter our next phase of growth, having leaders who bring both experience and a creator-first mindset is key. Wilson’s journey across digital giants like Dream11 and ZEE5 reflects the balance of structure and creativity we’re building at Creativefuel. He fits right into the vision we have for the next few years.”
Nikhil Sukhramani, Co-Founder, Creativefuel, added: “At Creativefuel, we’ve always believed in building culture, not just campaigns. Wilson’s understanding of large-scale content ecosystems and his instinct for storytelling align perfectly with that philosophy. His leadership will play a big role in scaling how we think, create and deliver for our clients.”
