Recently, McDonald’s India roped in Rashmika Mandanna as its brand ambassador. This applies to the brand’s West and South outlets specifically. It also comes as a means of enforcing its brand strategy with this new association.
So why is Mandanna the new face for this popular brand in India?
A Youth Icon
As per Arvind R P, the Director of Marketing and Communications, Mandanna is fun and youthful. Her popularity amongst today’s youth helps her connect strongly with millennials. She is an internet sensation who will help the brand target key audiences through her entry.
A South Celeb
As the brand will be targeting the audiences in Karnataka, AP, Telangana, and Tamil Nadu, Mandanna’s sensation as a South celeb will definitely help the brand push its limits. Rashmika has been seen in many films like
- Sarileru Neekevvaru
- Geetha Govindam
- Dear Comrade
- Chalo
Her Bollywood Debut
In addition to doing Pushpa very soon with actor Allu Arjun, Mandanna has already signed 2 big Bollywood films and will be seen on the big screens in back-to-back films. As Bollywood fans start recognizing her, McDonald’s will benefit from this association and hopefully acquire more youngsters who will love their assortment of burgers, fries, and sundaes.
Talking about this association, Mandanna states that she is excited to represent a youth-oriented brand that is famous in India and the globe. McDonald’s has served India for 25+ years and has targetted people of different age groups. She is excited to see how the collaboration goes ahead.
What do you think of McDonald’s choice with this association?
Source: ET Brand Equity
