If you thought brand campaigns were all about sales pitches and celebrity cameos, think again. This week’s marketing mix is serving up a full platter, equal parts heart, humour, and innovation. Whether it’s KFC redefining love with chicken, Knorr making chaos the main course, or Adani powering up entire towns with sunshine, each campaign has something unexpected up its sleeve.
In this roundup, we explore seven campaigns that prove Indian marketing is riding high on emotional truth, cultural quirk, and content that’s anything but forgettable.
Adani Group
In the latest chapter of its #HumKarkeDikhateHain series, Adani Group presents Story of Suraj, a soul-stirring short film that spotlights solar energy as a silent revolution in rural India. Conceptualised by Ogilvy and directed by Amit Sharma of Chrome Pictures, the story follows Rakesh, who returns to his hometown only to find that clean energy has lit up more than just the streets, it has transformed lives.
From improved healthcare access and smarter classrooms to new livelihood opportunities, the film beautifully captures how Adani’s renewable energy projects are enabling holistic community development. More than just infrastructure, the story is a tribute to resilience, opportunity, and sustainable growth, making solar power feel both powerful and personal.
McDonald’s India (North and East)
McDonald’s India has teamed up with Ranveer Singh to drop a limited-edition offering that’s high on drama, flavour, and flair. Aptly titled The Ranveer Singh Meal, the campaign builds on the global Famous Orders platform while adding desi swagger.
A punchy TVC celebrates Ranveer’s exuberant personality, with the meal itself featuring McVeggie and McChicken burgers souped-up with chilli and creamy Xplode sauces, along with Golden Pop Fries and a special Bobaaa Blast. It’s fun, fiery, and highly Instagrammable.
But beyond the food, the campaign taps into a larger insight: Indian customers love customising their McDonald’s orders. Ranveer’s “personal picks” become a canvas to reflect that sentiment, turning this into a cultural moment rather than just a fast-food promotion.
GIVA
Breaking tradition with a sparkle, GIVA’s Ties of Love Raksha Bandhan campaign features brand ambassador Anushka Sharma tying a rakhi, not on her brother, but on her dog. The message? Love and protection aren’t bound by blood, and meaningful gifts should reflect that.
Executed in-house and rolled out across digital platforms, the campaign urges audiences to rethink who deserves a rakhi and positions GIVA jewellery as more than a festive accessory, it’s a token of personal connection. With gifting guides, influencer content, and emotional storytelling in tow, GIVA proves once again that jewellery isn’t just worn, it’s felt.
Knorr
Knorr throws out the rulebook in its latest campaign starring stand-up comic Samay Raina, who channels his signature unpredictability into a hilariously meta film. Set in an agency brainstorming session, the ad devolves into chaos as Raina tosses scripts, spills tea on ramen samples, and ends up pitching the madness as the actual campaign.
The product, Knorr’s Korean Ramen range with flavours like Kimchi, Gochujang, and Jjajangmyeon—makes only a cameo. Instead, the focus is on content marketing’s biggest modern dilemma: what happens when influencer behaviour doesn’t align with brand guidelines… but still delivers results?
Edgy, unfiltered, and self-aware, this campaign blends pop culture and marketing commentary with a spicy twist, just like its ramen.
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MR.DIY
MR.DIY’s new brand campaign introduces Rajkummar Rao as its ambassador, starring in a witty film that turns a store walkthrough into a rollercoaster of discovery. As a charming reporter, Rao explores the aisles of MR.DIY to prove its bold new tagline: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.”
With over 15,000 products across categories, home decor, stationery, tech accessories, and more, the campaign celebrates the thrill of finding what you didn’t know you needed. It’s rooted in MR.DIY’s core promise of “Always Low Prices,” starting at just ₹19, and highlights the everyday magic in affordable retail therapy.
The film balances humour with heartfelt relatability, mirroring the brand’s mass appeal while tapping into a growing culture of value-based shopping in India.
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KFC India
KFC’s latest campaign is as dramatic as a soap opera and twice as crunchy. Meet Beauty, a glam queen on a mission to find her perfect partner, only to discover her true match at a KFC counter: the Epic Savers deal. For just ₹299, she finds everything she was looking for, comfort, warmth, and delicious commitment, in nine pieces of crispy chicken.
The campaign hilariously reframes value as a romantic ideal, using Beauty’s exaggerated personality and an unexpected twist to serve a strong brand message: real love might be elusive, but good food at a great price isn’t.
Theatrical, meme-ready, and full of cultural flavour, the campaign continues KFC India’s streak of fun, character-driven storytelling aimed at Gen Z and millennial foodies.
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Organic Tattva
With Har Maa Ka Vishwas, Organic Tattva partners with Kareena Kapoor Khan to remind Indian families that food decisions, especially staples like dal and rice, are built on trust. In the campaign film, Kareena plays the thoughtful parent choosing clean, chemical-free ingredients for her family, echoing the brand’s core values.
The campaign reframes organic not as elite, but as essential, something rooted in care, responsibility, and maternal instinct. With Kareena’s credibility and calm authority leading the way, Har Maa Ka Vishwas is less about food and more about the quiet power of daily choices.
Rolled out across digital, OTT, and TV platforms, the campaign also includes expert-led discussions on clean eating, furthering Organic Tattva’s mission to make informed food decisions a household habit.
From solar dreams to snackable schemes, this season’s brand stories prove that India’s marketers are mixing bold with beautiful, quirky with quality, and doing it all with heart.
