One of the leading experimentation and experience optimisation platforms- VWO has entered into a strategic partnership with Indian Integrated Digital Business Transformation company- LS Digital to enable Indian brands to elevate their digital experiences and drive business growth through data-driven insights and testing.
Combining VWO’s advanced and powerful capabilities in A/B testing, user behaviour analytics, personalisation, and conversion rate optimisation with LS Digital’s integrated digital business transformation (DBT) framework and expertise in Media, Creative & Communication, Data & Insights, Tech & Innovation, UI/UX and CX/EX, the alliance will provide brands with the comprehensive solutions needed to optimise customer journeys and scale conversions effectively.
Through this partnership, LS Digital’s clients will gain access to VWO’s connected and end-to-end platform, allowing them to uncover insights into user behaviour, run tests on web and mobile apps, and personalise customer experiences at scale.
That being said, the two entities will together deliver comprehensive data-driven solutions designed to meet the evolving needs of brands seeking to improve their digital presence and user experience.
Furthermore, this partnership is expected to enhance user experience across devices, helping brands deliver superior and delightful experiences and unlock their full growth potential.
Commenting on the partnership, Santosh Shukla, CEO- UI/UX, LS Digital, said, “At LS Digital, we continuously seek strategic partnerships that enable our clients to stay ahead in the fast-evolving digital landscape. Collaborating with VWO allows us to bring cutting-edge experience optimisation solutions to Indian brands, enhancing their ability to create seamless and impactful customer experiences. By combining our digital business transformation expertise with VWO’s powerful platform, we aim to deliver superior value, helping brands drive sustainable growth and customer loyalty.”
To this, Sparsh Gupta, CEO, VWO, added, “Partnering with LS Digital will bring our experience optimisation solutions to a broader range of businesses delivering enhanced value to our shared clients. LS Digital’s expertise in digital business transformation aligns perfectly with our motto to help brands make data-backed, informed decisions that enhance customer experience and drive sustainable growth for them.”
