Vinita Shrivastav has joined PHD Media as Vice President, Business Planning, where she has taken on the responsibility of leading the Marico business.
She has shared an update on LinkedIn announcing her new role, expressing excitement about beginning a new chapter with PHD Media and leading the Marico business.
Prior to joining PHD Media in January, Shrivastav has served at Wavemaker India as Client Partner – L’Equipe L’Oréal from March 2024 till January 2026. Before this, she has worked at Wavemaker India as Partner – Business Strategy from June 2023 to Feb 2024 and West Head – Strategy from January 2022 to June 2023.
Earlier, she has served as AVP – Network Marketing Head at IN10 Media Network from March 2020 to January 2022. She has also worked as Senior Director – Business Strategy at Mindshare from August 2016 till March 2020.
Shrivastav has spent over seven years at Zee Entertainment Enterprises, serving as Lead – Marketing and Strategy and Senior Manager – Research and Strategy. Earlier in her career, she has worked as Assistant Manager – Marketing at Reliance Big Broadcasting and as Senior Executive – Strategy Group at TAM Media Research, building a strong foundation in media research, marketing strategy, and content analysis.
