At the recently conducted 30th Annual General Meeting of Media Research Users Council India (MRUCI), the industry body announced the extension of Jagran Prakashan’s Shailesh Gupta’s tenure as its Chairman and appointed Madison World’s Vikram Sakhuja as its new Vice Chairman.
With this announcement in place, Sakhuja is taking over the mantle from Maruti Suzuki’s Shashank Srivastava, who had recently been appointed as a Member of the Executive Committee, an elevation from his prior position at the company as Senior Executive Officer (Sales and Marketing).
For this year, the industry body’s new members who have also been appointed to the Board of Governors are as follows:
1. Jayant Mammen Mathew, Director, MM TV
2. Partho Banerjee, Senior Executive Director (Marketing & Sales), Maruti Suzuki India
3. Pratap Govind Pawar, Chairman, Sakal Media
4. Tejas Apte, Head of DMC and Media- South Asia, Hindustan Unilever
5. Vikram Sakhuja, Partner and Group CEO- Media and OOH, Madison Communications
Commenting on the development, Shailesh Gupta, Wholetime Director, Jagran Prakashan and Chairman, MRUCI, said, “The past four years have presented us with unique challenges, but with perseverance and collaboration, we are now ready to resume the IRS Study. The commitment of our Technical Committee and Board members has ensured that we can move forward with a cost-effective solution, without compromising on the quality of the study. We deeply appreciate the unwavering support from our members during these trying times, and we are confident that together, we will soon realize our shared vision.”
To this, Vikram Sakhuja, Partner and Group CEO- Media and OOH, Madison Communications, and Vice Chairman, MRUCI, added, “It is a privilege and an honour to be elected as Vice Chairman of MRUC. I am grateful to the MRUC Board for this opportunity. We have a wonderful MRUC Secretariat and a committed and talented Technical Committee. We are committed to bringing back the IRS as the Country’s definitive and most credible establishment survey in the coming months.”
While Jagran’s Gupta is one of the most respected names in the Indian Media Industry and has held leadership positions Midday Infomedia, Indian Newspaper Society (INS), Audit Bureau of Circulation, Madison’s Sakhuja is a respected member of India’s marketing and media fraternity and has served across a slew of roles in GroupM, Mindshare, Maxus, P&G, Coca-Cola, Star TV, ASCI, ABC, RSCI, BARC, FICCI, ASSOCHAM, AAAI committees with ISA, INS and IBDF, IRS and BARC.
