Tata Consumer Products has onboarded Vikram Chandratrey as Vice President (VP)– ready-to-drink (RTD) Marketing.
Before this, he was associated with Mondelēz International for more than eleven years. He joined the company in April 2013 as Brand Manager. Later, he was promoted to Brand Innovation Manager, Asia Pacific (Cadbury Dairy Milk) in June 2015. In this role, he was leading innovation on Cadbury Dairy Milk across India, South East Asia (SEA), and ANZ.
Following this, he served as Senior Brand Manager, Cadbury Dairy Milk, Equity (Asia Pacific) from February 2017 to January 2019. He was responsible for developing brand communication bundles (TVC/ IMC/ POB) for India and SEA, developing communication launch bundles for innovations in the AP region. and driving a strong and meaningful presence of the CDM and Silk on digital platforms, among other things.
Subsequently, he was elevated to Marketing Manager, Biscuits, SEA in February 2019 and was based in Indonesia till his move.
Later, in November 2020 he was promoted to Head of Marketing, Oreo, SEA. In this role, he was developing marketing campaigns to strengthen brand positioning and make the brand future-ready through consumer-centered productivity and pricing initiatives, among other things.
After this, he was Head of Marketing Indonesia and Oreo SEA from October 2022. From April 2023 to September 2024 he served as Marketing Director at the company.
Previously, he was associated with Cadbury (now a part of Mondelēz International) for six years. He joined the company in April 2007 as Consumer Insights and handled a portfolio of chocolate brands. Later, he served as Area Sales Manager from July 2010 to March 2013 and was responsible for customer management, volumes, distribution, and forward planning for the territory.
In the past, he served as Senior Research Executive at TNS India from 2005 to 2007.
