Qubo, a smart devices brand, has onboarded Nikhil Sareen as Co-founder, strengthening its leadership team as the company gears up for its next phase of strategic growth and expansion.
With over 15 years of experience spanning entrepreneurship, e-commerce, brand building, and global strategy, Sareen brings a wealth of experience in building category-defining brands from the ground up. He is widely known for transforming Strauss Sport into a leading sporting brand, a testament to his sharp brand-building instincts and ability to scale operations in highly competitive digital ecosystems. His career journey, marked by a consistent focus on consumer-centric innovation and data-driven decision-making, will be instrumental in shaping Qubo’s next chapter.
Previously, as Chief Business Officer at Vahdam India, Sareen played a pivotal role in the brand’s successful foray into multiple international markets, driving its evolution into a globally loved Indian brand. He also co-founded Schoolkart.com, an early e-commerce venture that catered to niche education needs.
As per the brand, Sareen’s track record of scaling digital-native consumer brands and building strategic partnerships aligns perfectly with Qubo’s mission to revolutionise smart living and bring Made-in-India tech innovations to global audiences.
“I am thrilled to join Qubo at a time when it’s reimagining smart living in India. The brand’s deep focus on innovation and its tech-first approach truly set it apart. I look forward to contributing to its strategic growth, expanding the portfolio, and unlocking new opportunities,” Sareen said.
“We welcome Nikhil Sareen as the co-founder. His expertise in building and scaling innovative brands positions him as a valuable partner in advancing Qubo’s mission to elevate its connected living platform,” Nikhil Rajpal, Founder and CEO, Qubo, said.
