Urban Company, a home services platform, has collaborated with YouTube, Next Narrative and Monk Entertainment and launched its exclusive YouTube series, ‘Style My Space’.
Just in time for the festive season, this series will feature celebrities including Tanmay Bhat, Aishwarya Mohanraj, Farah Khan, Maheep Kapoor, Jasmin Bhasin, and Tejasswi Prakash. They will collaborate with the company’s design experts to surprise their friends with home makeovers using the brand’s signature Wall Panels.
The three-part series has been conceptualised by Monk Entertainment and co-produced by SOL Entertainment.
This series celebrates the unique bond between friends while inspiring viewers with creative ideas for simple home upgrades that can enhance a room’s aesthetic.
As per the company, with the launch of its Wall Panels this year, the desire for trendy, stylish homes is on the rise. Services like wall moulding and panel installations are transforming spaces, providing homeowners with a quick and impactful way to elevate their interiors.
Celebrities take on the challenge of transforming their friends’ spaces in less than a day, highlighting their deep camaraderie and understanding of one another’s unique styles and preferences.
The moment of the reveal captures the joy and surprise of a truly personalised makeover, with each episode filled with nervous anticipation, unexpected twists, and heartwarming laughter.
The first episode will premiere on September 27, 2024, on creator’s channel on YouTube.
Click here to watch the promo-
Speaking about the development, Sugandha Gupta, Director Marketing, Urban Company, said, “At the heart of Style My Space is a commitment to crafting stories that seamlessly marry the essence of our offerings with the evolving needs of our customers. We understand that today’s consumers are looking for more than just products- they seek inspiration, personalisation, and solutions that truly resonate with their lifestyles. Our series reflects this by showcasing how our offerings can transform spaces, helping customers reimagine their environments and elevate their homes with style and function. We’re excited to share these stories that showcase how our brand is integral in helping people create homes that feel truly unique and tailored to their needs.”
Further, Mohit Jagtiani, Founder and CEO, Next Narrative, said, “ At times, content doesn’t need to be overproduced; presenting it in a raw, authentic format is exactly what ‘Style My Space’ is all about. Home makeovers and visual transformations come to life beautifully in formats like these, offering not just valuable information about the product category but also entertainment. Snackable YouTube shorts from these have great reach and inspire audiences. By collaborating with the right creators, we ensure the content is highly shareable, driving conversations and impact.”
Viraj Sheth, Co-Founder and CEO, Monk Entertainment, said, “It’s been an incredible experience shaping this home makeover show from scratch for Urban Company. We have created 3 episodes, each with guests from different industries – Bollywood, digital creators, and TV stars. With this, we’re able to target different audiences while delivering a unified message about the fantastic wall panelling service that the brand now has to offer. I am certain the content in this show will stir plenty of dinner-table conversations, and thereby drive conversions for the brand.”
