Ugaoo has appointed Bollywood actor Jackie Shroff as its brand ambassador as the gardening company has completed ten years in business. The collaboration has marked a step in the brand’s strategy to strengthen its presence in Tier 2 and Tier 3 cities while continuing to engage its urban consumer base.
The brand has built its identity around a content-first approach, fostering an online community that has viewed plants not only as decorative items but also as companions and symbols of personal growth. This partnership with Jackie Shroff has been positioned as a way to connect with audiences across age groups and geographies, given the actor’s long-standing public association with environmental causes and his appeal across generations.
Ugaoo has launched the association with a campaign film conceptualised by Thought Over Design and produced by Cathect Studios. The film has portrayed Shroff consoling a plant owner, ordering a fresh plant from Ugaoo, and closing with the line, “Ugaoo, Bhidu, Ugaoo.”
Founder and CEO Siddhant Bhalinge has said, “Jackie Shroff is not just a face, he’s a feeling. For years, we’ve worked to make plants a part of India’s emotional and cultural fabric. And Jackie embodies everything we believe in: he’s playful, rooted, and passionately green. There is nobody we would have worked with in this capacity — it was Jackie or no one.”
Jackie Shroff has added, “Plants aren’t just decor; they’re companions, therapy, and a connection to life. Putting my hands in the soil brings me peace. Associating with Ugaoo is a no-brainer; they’re spreading a green movement across India. Together, we’re nurturing a generation that values nature. I’m glad to be a part of this mission, inspiring others to live rooted and connected.”
