Truecaller Ads, the advertising arm of Truecaller, has announced the launch of Truecaller Play. It is a comprehensive suite of media advertising solutions aimed at transforming how brands connect with consumers in today’s mobile-first environment.
Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention when distractions are minimal and intent is high, as per the company.
Ads are designed to blend seamlessly into the native Truecaller interface, ensuring a smooth and natural user experience. With in-house creative support, brands can easily develop custom rich media ads. Backed by Truecaller’s unique first-party data, the platform enables precise targeting at scale, allowing advertisers to reach high-intent audiences effectively, it added.
“At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play,” Hemant Arora, VP, Global Ad Sales Business, Truecaller, said.
