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TrueCaller Brings In Gold Membership At Rs. 5,000, But Is It Really Worth It?

| Published on December 2, 2018

TrueCaller has been a controversial and yet a very popular app that helps in identifying the caller and is particularly useful to tackle spam calls.

The app had a free and a premium version, while the free version had limited use of the app, by paying Rs 270 and upgrading to premium unlocked more features for the user.

Gold Membership

Truecaller
The company has now gone a step forward and launched a Gold version, which includes some exclusive features and benefits in addition to all the premium features. But hang on, till you know how much this gold version costs, well it costs a huge fee of Rs 5000 annually. Given the fact that its just an ID app, this sum of amount is really big. But as per the company, they are targeting the premium sector who wants to invest in exclusive features on the app. They say, “People who want to show that their calls are important” and “want to stand apart from the crowd”. To get this, “they are willing to pay a premium.”

Also Read: Hotel Associations Across The Country Are Boycotting OYO. See Why

Features

Source

Well, those who have accessed the Gold service did not notice much of a change in the features, all they could see is their interface changing into golden color. The calls made or the contact card, everything appeared gold. Apart from that, the company mentions that customers availing gold membership will get special attention and quicker response if they need any help or have any questions, which seems a rare scenario.

Source

Truecaller said, “Gold Caller ID is the first of many unique features we intend to add to Premium Gold subscription and expect the value to grow over time.” As of now, for Rs 5000, this membership doesn’t seem too worth, rest we will have to wait and watch what features company is talking about.

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