Truecaller has appointed Archana Roche as Global Head of Measurement and Analytics for its rapidly growing Ad Solutions business. The move has reflected the platform’s deepening focus on building a data-driven, insight-led advertising ecosystem with transparent metrics and measurable business impact.
She joined Truecaller from Aleph, where she served as Global Lead for Meta Measurement, leading marketing effectiveness initiatives across Europe, Africa, and APAC. Her career has also spanned strategic roles at Tata Motors, Pidilite, and Future Group, giving her a comprehensive understanding of both digital-first and traditional marketing environments.
“Measurement will be a defining factor in the next phase of growth for Truecaller Ad Solutions,” said Archana Roche. “We’re building a measurement framework rooted in trust, precision, and accountability, ensuring every ad dollar delivers clarity and real business results. Our mission is to create an ecosystem where advertisers not only measure what matters, but also act on it with confidence.”
Speaking on her appointment, Hemant Arora, VP Global Ads Business at Truecaller, said, “I’m delighted to welcome Archana on board. Under her leadership, Truecaller Ad Solutions will continue to evolve its analytics capabilities, integrating performance metrics across the customer journey, from awareness to conversion. This move reinforces Truecaller’s ambition to offer a comprehensive, insight-led advertising platform that delivers both scale and precision.”
