BARC, the Broadcast Audience Research Council of India, has recently released its data for top advertisers and brands for the third week of 2021 which is a period between 16 January and 21 January 2021.
The data represents the top 10 Channels, advertisers, and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 3 of 2021.
Top 10 Channels
Star Utsav received the most Average Minute Audience in 000’s and was on the top of the chart with 1147234 AMA. Following the lead was Sun TV with 881583 AMA ooo’s, Star Plus in third place with 835905, Star Maa on the fourth spot, and Zee Anmol on the fifth with 710606 and 679669 AMA ooo’s respectively.
Top 10 Advertiser
Hindustan Lever Ltd. has maintained its first position in the third week of 2021 with 256565 weekly insertions. Reckitt Benckiser (India) Ltd followed HUL’s lead and was in second place with 193084 weekly insertions.
Ponds India, Brooke Bond Lipton India LTD, Procter & Gamble ITC LTD, Cadbury’s India LTD, Colgate Palmolive India LTD, Lakme Lever Ltd, and Amazon Online India PVT Ltd followed respectively in order as mentioned.
Top 10 Brands
Lizol was the top brand to lead with advertising with 23003 weekly insertions followed by Dettol Antiseptic Liquid, Amazon.in, Dettol Toilet Soaps, Whitehar Jr,. Dettol Disinfectant Spray, Glow & Lovely Advanced Multivitamin, Krack Heel Repair Cream, PolicyBazaar.com, and Lux Toilet Soap all in the order as mentioned.
With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world. Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
