Being a social media influencer has become a real career path for many. With the huge fan base and following that these influencers enjoy on these platforms, they become a very important part of marketing for many brands. They get paid really well for promoting a brand on their social media handles.
However, there is a side of these social media influencers that not many are aware of. There are many accounts on Instagram that are operated by virtual influencers. These accounts are famous globally and enjoy an equally large following as a human influencer does.
Here are the top 8 virtual influencers in the world on Instagram.
1. Lu do Magalu
Lu Do Magalu is a first virtual human influencer who first appeared on YouTube in August 2009. She came to promote iBlogTV on behalf of Magazine Luiza (“Magalu”).
Lu has enjoyed a vast number of followers across social media platforms over the years. Since then, Lu has shared her social media accounts to feature unboxing videos, product reviews, and software tips on behalf of the company, one of the largest Brazilian retail companies.
Miquela Sousa, or Lil Miquela, is a character that was created by Trevor McFedries and Sara DeCou. The account first came live in 2016 on Instagram.
The account details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion.
American businesswoman Ruth Handler created the iconic Barbie doll in the late 50s. Though the account is pretty active on Facebook and Instagram, the Youtube account is where you can see the vlogs by the iconic influencer.
Guggimon is a fashion horror icon, toy artist, and mixtape producer based in Montreal, Quebec. As per Fortnite Fandom, Guggimon is an Epic Outfit in Fortnite: Battle Royale, that could be obtained by purchasing all the cosmetics on Page 4.
5. Knox Frost
Knox Frost is a virtual influencer with more than a huge fanbase on Instagram. He is the persona of a 20-year-old robot living in Atlanta, Georgia.
6. Any Malu
Any Malu is a globally recognized, Brazilian virtual influencer with over 500k followers on Instagram.
7. Anna Cattish
Anna Cattish is an illustrator and animator from Russia. She created sketches and cartoons digitally and shares most of her work regularly through Instagram. She is also a part of a visual label called Honkfu.
8. Thalasya Pov
Thalasya Pov is an Instagram virtual influencer who travels everywhere in Indonesia from the beaches of Bali to the shops and balconies of Jakarta, all the way to the recording studio in Florida, USA.