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Deloitte Enters Into Strategic Alliance With CleverTap To Redefine Customer Engagement & Retention

AnyMind Group Launches Asia E-Commerce Landscape Report

MagicCircle Communications Launches New Content Division- ‘RESTLESS’

HiveMinds Secures Samsonite India’s E-Commerce Marketing & Retail Media Management Mandate

Cadbury Gems Takes Off To Space In Latest Ad Campaign

Goafest 2025 Returns To Goa; To Take Place From May 21 To 23

Collective Artists Network’s Big Bang Social Launches Revamped Affiliate Store

Neeraj Bassi To Call It Quits As Chief Growth Officer At Cheil India After Two Years

Pidilite Industries’ Fevicol Acquires Naming Rights Of Mumbai’s Marol Naka Metro Station
Marketing

Esports Platform Gamerji Launches Sportsdraft with IPL-Style Auction Gameplay

ConfirmTkt Renews Partnership With Royal Challengers Bengaluru As Official Train Ticketing Partner For IPL 2025

SEO & ORM: The Complementary Yet Distinct Strategies Fueling Online Success

Navi UPI Teams Up With Royal Challengers Bengaluru As Official UPI Partner for IPL 2025

Flipkart Elevates Akash Jain To Director Of Marketing & Head Of Media

Boldfit Appoints boAt’s Siya Wadhawan As Head Of Brand Marketing

Skechers Onboards Jasprit Bumrah As Brand Ambassador

CleverTap Partners With upGrad To Build Deep Learning Track For Upskilling Marketers

The Estée Lauder Companies Partners With Adobe To Scale Production Of Digital Marketing With Firefly Generative AI
Media

Feb 2025 Films Grossed Rs 1,245 Cr At Domestic Box Office With ‘Chhaava’ Leading The Month: Ormax Media

Zarrar Don Joins Moneycontrol As Chief Revenue & Business Growth Officer

Be It Fashion, Beauty, Fintech, Or Consumer Goods, Short-Form Video Allows Brands To Reach Audiences In Most Organic Way Possible: Gaurav Jain

Sports18 Channels Rebranded As Star Sports

Tata Play Partners With FanCode To Launch Tata Play FanCode Sports

JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

JioStar Onboards 20 Sponsors For TATA IPL 2025

Angad Bhatia Joins As CEO Of Firstpost & Creator18
Business

Billion Electric Mobility Elevates COO Sanjeev Kulkarni To CEO Role

Alphabet In Talks To Buy Cloud Security Firm Wiz For $33 Billion

Nazara Technologies COO Sudhir Kamath Moves On

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries
What’s Buzzing

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
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SEO & ORM: The Complementary Yet Distinct Strategies Fueling Online Success

Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

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Tag: Barbie

Barbie & Harmanpreet Kaur Inspire Young Dreamers To Believe ‘You Can Be Anything’

Advertising

Barbie & Harmanpreet Kaur Inspire Young Dreamers To Believe ‘You Can Be Anything’

September 26, 2024

Mattel India has launched its ‘You Can Be Anything’ film featuring the India Women’s National Cricket ...

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JioCinema Announces Ad-Free Premium Plans Starting At Rs 29 Per Month

Media

JioCinema Announces Ad-Free Premium Plans Starting At Rs 29 Per Month

JioCinema has introduced its latest subscription offering, 'JioCinema Premium,' starting at Rs 29 per month. This ...

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New Wave Of OOH Advertising: Brands Getting Huge Attention With CGI Ads

Marketing

New Wave Of OOH Advertising: Brands Getting Huge Attention With CGI Ads

by Priyanka Kesarwani

August 31, 2023

In the world of marketing, innovation knows no bounds. Recently, the streets have witnessed the spectacle ...

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Brand Journey

How A Picture Frame Company Catapulted to Brand Mattel Inc.

by Zainab Kantawala

August 29, 2023

A few brands/companies start with a different business idea and end up with another one becoming ...

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The Power Of Collaboration With Barbie : An Insightful Report By Sprinklr

What’s Buzzing

The Power Of Collaboration With Barbie : An Insightful Report By Sprinklr

by Priyanka Kesarwani

In the dynamic world of marketing, brand collaborations have emerged as a potent strategy to drive ...

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How Brands Dived Into the Barbenheimer Hype Pool: A Hilarious Battle Of Barbie Vs. Oppenheimer

Moment Marketing

How Brands Dived Into the Barbenheimer Hype Pool: A Hilarious Battle Of Barbie Vs. Oppenheimer

by Priyanka Kesarwani

Wait, what? Barbie and Oppenheimer? Together? The social media world is calling it Barbenheimer You heard ...

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What To Learn From Barbie's Marketing Strategy?

Editorial Opinions

What To Learn From Barbie’s Marketing Strategy?

by Priyanka Kesarwani

Barbie has captured the hearts of millions worldwide. It is not just a toy but a ...

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The 'Barbenheimer' Phenomenon: A Double-Feature Obsession With Barbie And Oppenheimer

What’s Buzzing

The ‘Barbenheimer’ Phenomenon: A Double-Feature Obsession With Barbie And Oppenheimer

by Priyanka Kesarwani

The simultaneous release of Greta Gerwig's "Barbie" and Christopher Nolan's "Oppenheimer" has sparked an unprecedented obsession ...

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Barbie Collaborated With Different Brands For Marketing

Marketing

Barbie Collaborated With Different Brands For Marketing

by Priyanka Kesarwani

When it comes to marketing, BARBIE has always been at the forefront, captivating audiences with its ...

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Margot Robbie's "Barbie" Film Leads To Global Shortage Of Pink Color: Report

What’s Buzzing

Margot Robbie’s “Barbie” Film Leads To Global Shortage Of Pink Color: Report

by Priyanka Kesarwani

The impact of 'Barbie' on a global scale has taken an unexpected turn, leading to a ...

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