According to new research by UK-based beauty comparison platform Cosmetify, Priyanka Chopra’s hair care brand “Anomaly” has taken second place on the list of richest celebrity beauty businesses of 2023.
The brand has surpassed Kylie Cosmetics, founded by US reality TV star Kylie Jenner, and Rare Beauty, founded by singer Selena Gomez. Fenty Beauty, the beauty company of American popstar Rihanna, takes the top place on the list, with a revenue of £477.2 million.
With sales of £429.9 million, Anomaly is in second place, followed by Kylie Cosmetics in third with £301.4 million. R.E.M. Beauty by singer Ariana Grande, with sales of £70.3 million, and Rare Beauty by singer Selena Gomez, with sales of £50.2 million each, are in fourth and fifth place, respectively.
Last year, Priyanka Chopra launched her haircare line. In 2022, Priyanka was interviewed by Vogue India about creating a cosmetics company.
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Priyanka recalled her personal hair care experience, recalling her younger days and stated, “As a baby, I had no hair, imagine! My grandma was afraid I’d be bald forever, so she’d make me sit between her legs and give me a good, old champi. I guess it worked.”
Top 10 Wealthiest Celebrity Beauty Brands 2023
1. Fenty Beauty By Rihana
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The most wealthy celebrity beauty brand at the moment is Fenty Beauty. Earlier this year, during her performance at the SuperBowl LVII, Rihanna made news for showcasing the power of her Fenty Invisimatte Quick Foundation & Blotting Powder. The media brand value of Fenty is estimated to have risen by a whooping $5 million as a result of this little three-second marketing appearance!
2. Anomaly Hair Care By Priyanka Chopra
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“Anomaly” Hair Care by Priyanka Chopra Jonas comes in second position with earnings of £430 million ($530 million). The company offers sulfate-, paraben-, and phthalate-free, vegan, and cruelty-free hair care products that are sustainable and natural. Additionally, its bottles are produced entirely of plastic rubbish saved from landfills and oceans, and its cans are made entirely of eternally recyclable metal.
Earlier this year as a UNICEF Goodwill Ambassador, Chopra Jonas endorsed a two-year agreement between Max Factor UK & UNICEF to support Skills4Girls.
3. Kylie Cosmetics By Kylie Jenner
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Kylie Cosmetics comes in third position with a revenue of £301.4 million ($371.6 million). Kylie Cosmetics, founded in 2014 by American viral sensation Kylie Jenner, has taken the globe by storm with her lip products. This firm has lately cooperated with a few unexpected partners, like the limited-edition Batman x Kylie collection, which launched at Macy’s.
4. R.E.M. Beauty By Ariana Granade
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Ariana Grande, one of the greatest celebrities of all time, is a master of all crafts. Ariana is a lady of many abilities, with a highly successful singing career, a job as a coach on NBC’s “The Voice”, and a role in the next Wicked movie. Hence, it is not surprising that she added a cosmetics businesswoman to her already remarkable portfolio. R.E.M. Beauty by Ariana Grande came in at number four with $70.3 million.
5. Rare Beauty By Selena Gomez
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Selena Gomez started and is the owner of the American cosmetics firm Rare Beauty. Through diversity, mental health initiatives, and education, the business hopes to “break down unrealistic standards of perfection” in the spirit of her third studio album, Rare (2020). Rare Beauty is cosmetics that make you feel beautiful without taking away from your individuality. Rare Beauty is ranked fifth with a £50.2 million revenue.
6. Flower Beauty By Drew Barrymore
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The cruelty-free cosmetics company Flower Beauty was founded in 2013 by actor Drew Barrymore, a 90s icon and original Charlie’s Angel. With sales of about £42 million the previous year, the brand is currently ranked sixth on the list.
7. Go-To Skincare By Zoe Foster Blake
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Although Zoe Foster Blake’s Go-To skincare line is renowned for being “uncomplicated,” the severe financial difficulties with a record $100 million deficit are anything from easy. With the debut of the Go-To brand in 2014, many skincare lines, including Bro-To for men and Gro-To for kids, were introduced as a result of its popularity. In the list, the brand is presently ranked seventh.
8. Alterna Haircare By Katie Holmes
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Alterna Haircare was founded in 1997 to develop sulfate and paraben-free hair-care products with no animal testing. Katie Holmes, an actor, director, and producer, joined the business as a co-owner in 2013. The business, which ranks eighth on the list, generated £27 million in revenue in the previous year.
9. Supergoop By Maria Sharapova
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Tennis star Maria Sharapova launched Supergoop, a UV-focused skin care product, as a co-owner in 2014. The company came in ninth on the list with sales of £26 million last year.
10. Jeffree Star Cosmetics By Jeffree Star
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Jeffree Star, a former singer, YouTuber, and makeup artist, introduced his cosmetics line in 2014. The tenth-placed brand on the list manufactures vegan goods and had revenue of £25 million the previous year.
